Top factor investing / smart beta financial advisors in Atlanta, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to align your portfolio with specific investment factors like value, momentum, or quality, these advisors can help you navigate that approach. The biggest mistake is treating factor investing as a simple stock-picking tactic rather than a disciplined, rules-based strategy.
- Factor selection rationale. Ask how they choose which factors to emphasize and how those choices fit your financial goals.
- Smart beta implementation. Confirm whether they use ETFs, mutual funds, or custom portfolios to apply factor strategies.
- Risk management approach. Factor investing can increase exposure to certain market risks; check how they monitor and adjust for this.
- Tax efficiency focus. Factor strategies may trigger different tax events; ask how they manage this, especially given Atlanta's retirement income tax exclusions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Taylor S
CFP®, Series 65
Chamblee, GA
Verisail Partners, LLC
Taylor Stanfill specializes in factor investing and smart beta strategies, applying a disciplined, rules-based approach aligned with the Fama-French three-factor model. Based in Chamblee, GA, he offers flat-fee and hourly pricing options, serves a diverse client base including families and businesses, and emphasizes comprehensive financial planning with 15 years of experience, distinguishing him from other advisors in the Atlanta area.
Experience: 15 years
Avg account: $1,079,382
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John O
Series 65, Series 63
Atlanta, GA
Wealth Enhancement Advisory Services, LLC
John Overton specializes in factor investing and smart beta strategies, supported by 11 years of experience and a strategic investment approach that blends passive and active management. Operating within a large SEC-registered firm in Atlanta, he offers flexible fee structures including flat fees and hourly consulting, catering to Baby Boomers and mid-career professionals seeking disciplined, rules-based portfolio management.
Experience: 11 years
Avg account: $1,378,035
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks specializes in factor investing and smart beta strategies, leveraging 31 years of experience and credentials including Series 63 and 65. Operating from Marietta, GA, he works with Gradient Investments, an SEC-registered, fee-only firm that manages portfolios using ETFs, mutual funds, and equities, offering a 1.00% AUM fee for preservation portfolios, which may appeal to investors seeking disciplined, rules-based factor approaches with institutional-level management.
Experience: 31 years
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Jonathan B
VerifiedSeries 63, Series 66
Marietta, GA
Sentara Capital
Jonathan Brummel specializes in factor investing and smart beta strategies, leveraging 13 years of experience and a disciplined approach at Sentara Capital in Marietta, GA. His firm combines core allocations with tactical and quantitative models, offering flat-fee educational workshops and serving individual and business clients, which distinguishes him from others by blending active management with accessible client education.
Experience: 14 years
Avg account: $706,973
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Carroll D
Series 63, Series 65
Atlanta, GA
TCM
Carroll Davenport specializes in factor investing and smart beta strategies, leveraging 18 years of experience and a broad investment menu at Trinity Capital Management in Atlanta. His firm offers discretionary portfolio management with a flat-fee planning option, serving a diverse client base including high-net-worth individuals and trusts, which may suit those seeking disciplined, rules-based factor investing with scalable coverage.
Experience: 18 years
Avg account: $331,770
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