Flat-fee, factor investing / smart beta financial advisors in Berkeley, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without a clear understanding of how these factors perform in different market conditions, you might end up with unintended risks or underperformance. Flat-fee advisors charge a set price regardless of your portfolio size, which can simplify your cost planning.
- Factor selection clarity. Ask how they choose which factors to emphasize and how those choices align with your financial goals.
- Risk management approach. Confirm how they monitor and adjust for factor risks that can cause swings in your portfolio.
- Cost transparency. Understand what services are included in the flat fee and how it compares to traditional percentage-based fees.
- Local tax considerations. Since Berkeley is in California, check how they account for state income taxes and property tax limits like Proposition 13 in your investment plan.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Nicholas L
CFP®, Series 63, Series 65
Oakland, CA
APELLA Wealth
Nicholas Levinson specializes in factor investing and smart beta strategies, offering flat-fee financial planning tailored to high-net-worth clients near Berkeley, CA. With 23 years of experience and CFP® certification, he employs a model-driven investment process that integrates quantitative methods and tax-aware strategies, distinguishing him from others by combining independent advice with a broad client base including multi-generational families and institutions.
Experience: 24 years
Avg account: $1,287,176
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Robert R
Series 63, Series 65
Danville, CA
Regan Financial Group, LLC
Robert Regan offers flat-fee financial planning and consulting services with fees ranging from $500 to $10,000, specializing in factor investing and wealth management. His firm uses an academic, factor-based investment approach grounded in Modern Portfolio Theory and the Fama-French model, providing broadly diversified portfolios and serving individual, trust, estate, and retirement-plan clients from Danville, CA, near Berkeley.
Experience: 33 years
Avg account: $26,059
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Jennifer Y
CFP®, Series 65
El Cerrito, CA
Wealth Enhancement Advisory Services, LLC
Jennifer Ying specializes in factor investing and smart beta strategies, supported by 12 years of experience and CFP® certification, making her well-suited for clients seeking flat-fee financial planning in the Berkeley area. Her affiliation with Wealth Enhancement Advisory Services, a large SEC-registered firm offering both active and passive management, provides access to comprehensive retirement plan consulting and a strategic investment process, distinguishing her from advisors with smaller firm resources.
Experience: 12 years
Avg account: $1,378,035
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Jun Z
CFA®
Mopraga, CA
Crystal Investment Management
Jun Zhu specializes in factor investing and smart beta strategies, offering flat-fee financial planning services that simplify cost management. With nine years of experience and a CFA® designation, he employs a global-macro, asset-allocation approach using ETFs and long/short index funds, catering to high-net-worth clients and managing downside risk, which distinguishes him from other advisors in the Berkeley area.
Experience: 10 years
Avg account: $1,364,151
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Mark K
Series 65
Sausalito, CA
Macroclimate LLC
Mark Kriss specializes in factor investing and smart beta strategies, offering flat-fee pricing for accounts between $200,000 and $500,000, which can simplify cost planning. Based in Sausalito, CA, he brings 20 years of experience and integrates ESG and passive investing approaches, serving high-net-worth clients with a focus on sustainability and long-term, low-cost portfolio construction.
Experience: 21 years
Avg account: $5,377,709
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