Flat-fee, factor investing / smart beta financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without a clear understanding of how these factors perform in different market conditions, you might end up with unintended risks or underperformance. Flat-fee advisors charge a set price regardless of your portfolio size, which can simplify your costs.
- Factor selection clarity. Ask how they choose which factors to emphasize and how they adjust when market trends shift.
- Risk management approach. Confirm how they monitor and control risks unique to factor-based strategies, such as factor crowding or cyclicality.
- Cost transparency. Understand what services are included in the flat fee and how it compares to traditional percentage-based fees.
- Local tax considerations. Since San Francisco has high income taxes but property tax limits under Proposition 13, check how they incorporate these into your investment planning.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Peter K
Series 65
Sausalito, CA
Macroclimate LLC
Peter Kriss specializes in factor investing and smart beta strategies with a flat-fee structure, charging $2,000 annually for accounts between $200,000 and $500,000, making him suitable for clients seeking cost transparency in San Francisco. His firm, Macroclimate LLC, emphasizes ESG and passive investing with a long-term, low-cost approach, managing $210 million for fewer than 40 clients, which suggests a focused, personalized service compared to larger firms.
Experience: 5 years
Avg account: $5,377,709
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Paul B
Series 66
Sausalito, CA
Wealth Enhancement Advisory Services, LLC
Paul Bergeron offers expertise in factor investing and smart beta strategies, supported by 15 years of experience and a Series 66 credential. Operating from Sausalito with Wealth Enhancement Advisory Services, a large SEC-registered firm, he provides flat-fee financial planning starting at $250, blending active and passive management informed by quantitative and fundamental research, which may appeal to clients seeking structured risk management and cost transparency near San Francisco.
Experience: 15 years
Avg account: $1,378,035
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Nicholas L
CFP®, Series 63, Series 65
Oakland, CA
Apella Wealth
Nicholas Levinson offers expertise in factor investing and smart beta strategies, supported by 23 years of experience and CFP® certification, making him well-suited for clients seeking flat-fee financial planning in the San Francisco area. His firm, Apella Wealth, employs a model-driven investment process with quantitative methods and tax-aware strategies, catering to high-net-worth individuals and multi-generational families, which distinguishes him from other advisors with a focus on personalized, technology-supported solutions.
Experience: 24 years
Avg account: $1,287,176
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Jun Z
CFA®
Mopraga, CA
Crystal Investment Management
Jun Zhu specializes in factor investing and smart beta strategies with a flat-fee structure, making him suitable for clients seeking cost transparency in San Francisco. His firm uses a global-macro, asset-allocation approach with ETFs and long/short index funds, serving high-net-worth individuals and institutions, which differentiates him from advisors focusing solely on passive or traditional active management.
Experience: 10 years
Avg account: $1,364,151
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Johanna K
Series 65
San Mateo, CA
King Wealth Advisors, LLC
Johanna King specializes in factor investing and smart beta strategies, applying momentum and value factors within discretionary investment management at King Wealth Advisors, a small independent firm near San Francisco. Her flat-fee structure for planning and consulting, combined with seven years of experience and a focus on high-net-worth clients, distinguishes her from others by offering tailored, cost-transparent services with flexible portfolio strategies.
Experience: 7 years
Avg account: $1,335,633
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