CFP®-certified, private / alternative investments financial advisors in Cupertino, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without that expertise, you might face hidden risks or liquidity issues that can disrupt your financial goals. CFP® certification means these advisors have formal training in financial planning, which helps them integrate alternative investments into your broader strategy.
- Risk assessment clarity. Ask how they evaluate the unique risks of private investments compared to public markets.
- Liquidity planning. Confirm they consider how and when you can access funds locked in alternatives.
- Tax implications. Discuss how they navigate California’s high income taxes and property tax rules affecting your investment returns.
- Portfolio integration. See how they balance alternative assets with your overall financial plan to avoid overconcentration.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Howard S
CFP®, Series 63, Series 65
Los Altos, CA
Cerity partners LLC
Howard Sussman is a CFP® with 23 years of experience, specializing in private and alternative investments, wealth management, and retirement plans for business owners. Based in nearby Los Altos, he works at Cerity Partners LLC, a large firm managing $126.9 billion in assets, offering flat-fee financial planning and access to diversified portfolios including alternative assets, which may suit high-net-worth clients seeking comprehensive strategies.
Experience: 24 years
Avg account: $4,574,620
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Derek P
CFP®, Series 66
Cupertino, CA
CWM, LLC
Derek Pesta is equipped to manage private and alternative investments in Cupertino, CA, leveraging his CFP® certification and 10 years of experience. He works at CWM, LLC, a large firm serving diverse clients with flat-fee financial planning and investment management, integrating ESG and tax-loss harvesting strategies alongside retirement income planning, which distinguishes him from other advisors in the area.
Experience: 11 years
Avg account: $875,860
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Anandi K
CFP®, Series 65
Cupertino, CA
Akrish Financial Advisory
Anandi Krishnamurthy specializes in private and alternative investments with CFP® certification, offering expertise in stock option strategies and tax planning, which is crucial for managing complex assets in Cupertino, CA. Her independent firm uses a Core + Satellite approach and provides flexible flat-fee or hourly pricing, catering to high-net-worth individuals and small businesses seeking customized, tax-aware financial planning without discretionary asset management.
Experience: 9 years
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Lan L
CFP®, Series 66
Cupertino, CA
HSBC SECURITIES (USA) Inc.
Lan Li's 20 years of experience and CFP® certification equip him to manage private and alternative investments effectively in Cupertino, CA. Working with HSBC Securities, a large firm offering diverse managed account programs and a multi-profile investment process, he provides both client-directed and discretionary options with a 1.50% AUM fee, distinguishing him through extensive resources and dual roles in banking and advisory services.
Experience: 20 years
Avg account: $307,151
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Xueling Z
CFP®, Series 63, Series 65, Series 66
Cupertino, CA
Charles Schwab
Xueling Zhang's CFP® certification and decade of experience equip her to manage private and alternative investments effectively in Cupertino, CA. Affiliated with Charles Schwab, she offers a comprehensive approach integrating advisory and brokerage services, with a 0.80% annual AUM fee, serving primarily high-net-worth clients, which distinguishes her from advisors at smaller firms or with less extensive resources.
Experience: 10 years
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