CFP®-certified, private / alternative investments financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without that expertise, you might face hidden fees or liquidity issues that can disrupt your financial plans. CFP® certification means these advisors have formal training in financial planning, which helps them integrate alternative investments into your broader strategy.
- Fee structure clarity. Ask how they charge for private investment advice, since fees can vary widely and impact your returns.
- Liquidity management. Confirm they consider how easily you can access funds from alternatives when planning cash flow.
- Risk assessment. Ensure they evaluate how private investments fit your overall risk tolerance and time horizon.
- Tax implications. Discuss how they handle tax strategies related to alternative assets, especially given California’s high income taxes.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Tamaki F
CFP®, Series 66
San Mateo, CA
Catalyst Private Wealth, LLC
Tamaki Kern's expertise in private and alternative investments, combined with her CFP® certification and nine years of industry experience, equips her to manage complex asset classes effectively. Based in nearby San Mateo, she offers flat-fee and tiered fee structures through Catalyst Private Wealth, which manages over $330 million and employs a blend of fundamental and tactical strategies, catering primarily to high-net-worth clients.
Experience: 9 years
Avg account: $710,383
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Adam G
CFP®, Series 63, Series 66
San Francisco, CA
Dogpatch Wealth
Adam Gould's 17 years of experience and CFP® certification equip him to manage private and alternative investments effectively, addressing complex asset classes like private equity and derivatives. Operating Dogpatch Wealth, a small, owner-operated firm in San Francisco, he serves high-net-worth clients with a 1.25% AUM fee, focusing on individualized asset allocation and integrating private funds and derivatives, which may offer a more personalized approach compared to larger firms.
Experience: 18 years
Avg account: $442,925
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Frank M
CFP®
Burlingame, CA
Creative Planning
Frank Marinaro's 24 years of experience and CFP® certification equip him to manage private and alternative investments effectively, addressing complex issues like liquidity and tax implications. Operating from a large firm, Creative Planning, he offers flat-fee financial planning with a focus on low-cost indexing and tax-loss harvesting, serving high-net-worth clients including executives and business owners near South San Francisco.
Experience: 25 years
Avg account: $2,113,277
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Darren G
CFP®, Series 63, Series 65
South San Francisco, CA
Mercer Global Advisors Inc.
Darren Gee's CFP® certification and decade of experience equip him to manage complex private and alternative investments in South San Francisco, integrating these assets within comprehensive financial plans. His affiliation with Mercer Global Advisors, a large firm serving high-net-worth clients, offers a Modern Portfolio Theory-based approach with flat-fee options and expertise in retirement plans and ESG investing, distinguishing him from other advisors.
Experience: 10 years
Avg account: $2,214,259
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Paulina W
CFP®, Series 66
San Bruno, CA
Charles Schwab
Paulina Wong's 14 years of experience and CFP® certification equip her to manage private and alternative investments effectively, with expertise in real estate investing and multi-state taxation enhancing her advisory scope. Operating within a large firm, she offers a 0.80% annual AUM fee structure and serves both individual and institutional clients, providing access to comprehensive planning tools and diverse advisory programs.
Experience: 14 years
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