Seasoned financial advisors working with HENRYs (high earners, not rich yet) in DeLand, FL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built significant wealth, you need an advisor who understands the unique cash flow and saving challenges you face. Without this insight, it's easy to focus only on investments and overlook how to balance spending, debt, and future goals effectively. Seasoned advisors bring years of experience helping clients like you navigate these complexities.
- Cash flow management. Look for advisors who help you prioritize saving and debt repayment alongside investing, not just portfolio growth.
- Tax-aware planning. Since Florida has no state income tax, ask how they optimize your federal tax strategy and consider property and sales taxes.
- Long-term wealth building. Confirm they guide you on building assets steadily, accounting for your current earning phase and future financial milestones.
- Experience with HENRYs. Ensure they understand the lifestyle and financial pressures of high earners who are not yet wealthy, tailoring advice accordingly.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Alfred B
CFP®, Series 63, Series 65
Heathrow, FL
Cetera
Alfred Baker's extensive 44 years of experience and CFP® certification equip him to address the financial complexities faced by high earners not yet wealthy, including cash flow and tax-aware planning. Operating from a large firm, Cetera, he offers flexible flat-fee and hourly consulting options, and his expertise spans wealth management and retirement plans, distinguishing him from other advisors in the DeLand area.
Experience: 44 years
Avg account: $306,089
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Lisa O
Series 66
Deland, FL
Merrill
Lisa Ogram specializes in wealth management for HENRYs in DeLand, FL, leveraging 25 years of experience and a Series 66 designation to address the unique financial challenges of high earners not yet wealthy. Affiliated with Merrill, a large firm, she offers a 1.10% AUM fee for managed strategies under $2 million and integrates banking and lending solutions, distinguishing her through comprehensive asset and liability management tailored to mid-career professionals and business owners.
Experience: 26 years
Avg account: $860,085
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Brian F
CFP®, Series 63
Mt Juliet, TN
Wealth Enhancement Advisory Services, LLC
Brian Fricke brings over three decades of experience and a CFP® certification, making him well-equipped to assist HENRY clients in managing cash flow and long-term wealth building. Operating from a large, SEC-registered firm, he offers a strategic investment approach blending passive and active management, with flexible flat and hourly fee options, distinguishing him from advisors focused solely on portfolio growth.
Experience: 34 years
Avg account: $1,378,035
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