Top factor investing / smart beta financial advisors in Edina, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to align your investments with specific market factors like value or momentum, you need an advisor who understands how to balance these elements without overcomplicating your portfolio. A common mistake is focusing on trendy factors without considering how they fit your overall financial goals.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your risk tolerance and timeline.
- Smart beta integration. Confirm they explain how smart beta strategies differ from traditional indexing and active management.
- Tax impact awareness. Factor-based strategies can trigger different tax events; check how they manage this in your portfolio.
- Experience with market cycles. Inquire about their approach to adjusting factor exposures during changing market conditions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jay P
Series 66, Series 65
Edina, MN
Flourish Wealth Management Inc.
Jay Pluimer in Edina, MN, specializes in factor investing and smart beta strategies, applying a Modern Portfolio Theory-based, buy-and-hold approach with diversified, low-cost ETFs and mutual funds. His firm offers flat-fee financial planning and serves high-net-worth clients, differentiating him with 11 years of experience and a focus on integrating passive and factor-based strategies alongside ESG options.
Experience: 11 years
Avg account: $2,886,737
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John M
Series 66
St. Paul, MN
Associated Investment Services, Inc.
John Mathison's expertise in factor investing and smart beta strategies, combined with his 18 years of experience and Series 66 designation, equips him to manage portfolios that balance market factors effectively. Operating independently through Associated Investment Services, Inc., he offers a fee structure between 1.42% and 1.81% AUM and serves individual investors and small entities, distinguishing him with a non-discretionary management style and access to diverse model portfolios.
Experience: 18 years
Avg account: $303,096
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Chloe B
CFP®, Series 66
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Chloe Briel specializes in factor investing and smart beta strategies, supported by 11 years of industry experience and CFP® certification, making her well-equipped to manage factor-based portfolios in the Edina area. Operating within Wealth Enhancement Advisory Services, a large SEC-registered firm, she offers a strategic blend of passive and active management with flat-fee and AUM-based pricing, catering to Baby Boomers and mid-career professionals seeking tailored retirement and business exit planning.
Experience: 12 years
Avg account: $1,378,035
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Steven W
Series 63
Bloomington, MN
Compass Financial Management LLC
Steven Walstad specializes in factor investing and smart beta strategies, leveraging 29 years of experience to balance market factors with client goals. Operating from Bloomington, MN, he offers discretionary portfolio management and integrates fundamental, technical, and cyclical analysis, distinguishing him with a comprehensive approach and a fee structure including a 1.95% AUM fee and hourly rates between $300-$500.
Experience: 29 years
Avg account: $393,103
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Jordan E
CFP®, Series 65
Minneapolis, MN
Marquette Wealth Management
Jordan Elling offers expertise in factor investing and smart beta strategies, supported by nine years of industry experience and CFP® certification. Based in Minneapolis, he works with high-net-worth clients through Marquette Wealth Management, which emphasizes disciplined, factor-aware active management and provides comprehensive financial planning with a 1.00% AUM fee, distinguishing him from advisors with broader or less specialized approaches.
Experience: 9 years
Avg account: $3,535,151
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