CFP®-certified, factor investing / smart beta financial advisors in Edina, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely aim to improve returns by targeting specific investment factors like value or momentum. A common mistake is treating these strategies as simple index tracking rather than understanding their unique risk and return profiles.
CFP® certification means these advisors have formal training in financial planning, which helps integrate factor investing into your broader financial goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they monitor and control risks unique to factor-based strategies, such as factor concentration or style drift.
- Portfolio integration. Understand how they combine factor investing with your existing assets to avoid unintended overlaps or gaps.
- Tax implications. Factor strategies can lead to different turnover rates; ask how they manage tax efficiency in your portfolio.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Kathleen L
CFP®
Edina, MN
Flourish Wealth Management Inc.
Kathleen Longo's 12 years of experience and CFP® certification equip her to integrate factor investing strategies within comprehensive wealth management in Edina, MN. Her firm uses a Modern Portfolio Theory-based, buy-and-hold approach with diversified, low-cost funds, offering flat-fee financial planning and serving high-net-worth clients, which distinguishes her from advisors focusing solely on active or index investing.
Experience: 12 years
Avg account: $2,886,737
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Jordan E
CFP®, Series 65
Minneapolis, MN
Marquette Wealth Management
Jordan Elling's CFP® certification and nine years of experience equip him to integrate factor investing strategies effectively within comprehensive financial plans. Operating from Minneapolis with Marquette Wealth Management, he focuses on disciplined, factor-aware active management and serves high-net-worth clients with a 1.00% AUM fee, distinguishing him through a blend of factor investing expertise and broad wealth management services.
Experience: 9 years
Avg account: $3,535,151
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Michael H
CFP®, Series 66
Plymouth, MN
Wealth Enhancement Advisory Services, LLC
Michael Hess offers expertise in factor investing combined with 24 years of experience and CFP® certification, making him well-equipped to integrate smart beta strategies into comprehensive financial plans. Affiliated with Wealth Enhancement Advisory Services, a large SEC-registered firm, he provides flexible fee options including flat fees and hourly rates, and serves a diverse clientele including business owners and retirees near Edina, MN.
Experience: 24 years
Avg account: $1,378,035
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