Top factor investing / smart beta financial advisors working with high-net-worth individuals in Georgia
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have a significant portfolio and want to enhance returns by targeting specific investment factors like value or momentum, you need an advisor who understands factor investing, also called smart beta. Without this expertise, you might end up with generic index funds that miss the nuances of factor strategies.
- Factor selection insight. Ask how they choose which factors to emphasize and why those fit your financial goals.
- Risk management approach. Confirm how they balance factor exposure to avoid unintended concentration or volatility.
- Portfolio integration. See how they combine factor strategies with your existing investments to complement, not conflict.
- High-net-worth focus. These advisors understand the complexities and tax considerations unique to larger portfolios.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Roberto C
Series 66
San Antonio, TX
Alterna Wealth Management, Inc.
Roberto Cano specializes in factor investing and smart beta strategies, serving high-net-worth clients with a global, diversification-focused approach at Alterna Wealth Management. With a Series 66 designation and experience at Ernst & Young, he offers active portfolio management and private investment expertise, charging a negotiable 1.25% annual fee, which may appeal to clients seeking personalized investment solutions beyond generic index funds.
Experience: 4 years
Avg account: $858,881
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Anitha R
CFP®
Woodstock, GA
Financial Architects, LLC
Anitha Rao specializes in factor investing and smart beta strategies, making her well-suited for high-net-worth clients in Georgia seeking targeted investment factors like value or momentum. With 15 years of experience at Financial Architects, LLC, she offers flat-fee comprehensive planning and emphasizes academic research and long-term strategic asset allocation using low-cost funds with factor tilts, differentiating her through a disciplined, research-driven approach.
Experience: 16 years
Avg account: $1,991,501
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Nicholas T
CFA®, Series 63
Morristown, NJ
Beacon Trust
Nicholas Thompson specializes in factor investing and smart beta strategies, making him well-suited for high-net-worth clients seeking targeted investment factors. Based in Morristown, NJ, he offers a 1.25% AUM fee and brings six years of experience along with CFA® credentials, working at Beacon Trust which manages over $4 billion with a tax-aware, open-architecture approach.
Experience: 7 years
Avg account: $1,462,228
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Phillip C
Series 65
West Hartford, CT
Apella Wealth
Phillip Calandra's expertise in factor investing and active portfolio management suits high-net-worth clients seeking smart beta strategies, despite being based in Connecticut rather than Georgia. His firm, Apella Wealth, manages $11.1 billion with a quantitative, model-driven approach and offers flat-fee financial planning, differentiating him from others by combining technology integration with tax-aware strategies.
Experience: 18 years
Avg account: $1,287,176
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