Top factor investing / smart beta financial advisors in Georgia
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to enhance your portfolio with factor investing or smart beta strategies, you likely want to capture specific market drivers like value, momentum, or quality without relying solely on traditional market-cap-weighted indexes. The key risk is working with an advisor who treats these strategies as simple index substitutes rather than nuanced tools requiring ongoing adjustment.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they monitor factor exposures to avoid unintended concentration or style drift.
- Integration with your goals. Ensure they explain how factor strategies fit within your broader investment objectives and risk tolerance.
- Fee structure clarity. Since many here offer flat fees, verify how costs align with the complexity of managing factor-based portfolios.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Taylor S
CFP®, Series 65
Chamblee, GA
Verisail Partners, LLC
Taylor Stanfill specializes in factor investing and smart beta strategies, applying a factor-based framework informed by the Fama-French three-factor model to manage portfolios with a top-down, asset-allocation first approach. Based in Chamblee, GA, he offers flat fees for retirement plan services and consulting, holds CFP® and Series 65 designations, and brings 15 years of experience, distinguishing him with a comprehensive, discretionary management style suited for clients seeking nuanced factor investing guidance.
Experience: 15 years
Avg account: $1,079,382
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John G
Series 63, Series 65
Athens, GA
Wealth Enhancement Advisory Services, LLC
John Gholson specializes in factor investing and smart beta strategies, supported by 30 years of experience and a firm approach that blends passive and active management through an internal Investment Committee. Based in Athens, GA, he offers flat fees ranging from $250 to $50,000 for planning and consulting, distinguishing him from others by serving a broad client base including business owners and retirees, with expertise in retirement plans and business exit strategies.
Experience: 31 years
Avg account: $1,378,035
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Anitha R
CFP®
Woodstock, GA
Financial Architects, LLC
Anitha Rao specializes in factor investing and smart beta strategies, leveraging 15 years of experience and a CFP® certification to implement academic research-driven, long-term asset allocation with low-cost mutual funds and ETFs featuring factor tilts. Based in Woodstock, GA, she offers flat-fee comprehensive financial planning through Financial Architects, LLC, which serves high-net-worth clients with a focus on discretionary portfolio management and tax-loss harvesting, distinguishing her from advisors with different fee structures or client focuses.
Experience: 16 years
Avg account: $1,991,501
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William A
Series 66
Marietta, GA
Sentara Capital
William Allen specializes in factor investing and smart beta strategies, leveraging 18 years of experience and a Series 66 designation to manage portfolios with tactical and quantitative approaches. Based in Marietta, GA, he offers flat fees for educational workshops and hourly rates for financial planning, serving both high-net-worth individuals and pension plans through Sentara Capital's diverse portfolio models.
Experience: 19 years
Avg account: $706,973
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks specializes in factor investing and smart beta strategies, leveraging 31 years of experience to manage portfolios with a focus on active management and private alternatives. Operating from Marietta, GA, he offers a 1.00% AUM fee for preservation portfolios through Gradient Investments, an SEC-registered, fee-only firm serving diverse clients including institutions and individuals, which distinguishes him with broad expertise and a disciplined investment approach.
Experience: 31 years
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