Flat-fee, factor investing / smart beta financial advisors in Massachusetts
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to use factor investing or smart beta strategies, you likely want to improve your portfolio's risk and return by targeting specific investment factors like value, momentum, or size. Without a clear understanding of how these factors interact and perform over time, you might end up with unintended risks or overlapping exposures.
- Factor selection clarity. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Cost transparency. Flat-fee advisors charge a consistent fee regardless of assets, so confirm how this impacts your overall investment expenses.
- Portfolio integration. Understand how they combine factor strategies with your existing investments to avoid redundancy or gaps.
- Performance measurement. Inquire about how they track and report factor performance relative to benchmarks and your goals.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Brian D
CFP®, Series 66
Burlington, MA
Wealth Enhancement Advisory Services, LLC
Brian Dudley specializes in factor investing and smart beta strategies, offering flat-fee financial planning and consulting services in Massachusetts. With 19 years of experience and CFP® certification, he works at Wealth Enhancement Advisory Services, a large SEC-registered firm that blends passive and active management using quantitative and fundamental research, providing a comprehensive approach compared to advisors focusing solely on factor investing.
Experience: 20 years
Avg account: $1,378,035
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Mark H
CFP®, Series 66
Danvers, MA
Lifeworks Advisors, LLC
Mark Hemenway specializes in factor investing and smart beta strategies, offering flat-fee financial planning with fixed fees up to $50,000 or ongoing monthly fees, which suits clients seeking cost transparency in Massachusetts. His firm, Lifeworks Advisors, integrates tax and accounting services and employs a planning-based tranche investment approach, differentiating him by combining factor strategies with comprehensive wealth management for established and mid-career professionals.
Experience: 5 years
Avg account: $506,000
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Trevor G
CFP®, Series 63, Series 65, Series 66
Wellesley, MA
Thrive Investments, LLC
Trevor Gailun specializes in factor investing and smart beta strategies, offering flat-fee financial planning with a $300 upfront fee and $187.50 quarterly thereafter, waived for accounts over $1 million. Based in Wellesley, MA, he serves high-net-worth clients through Thrive Investments, employing a quantitative, ETF-centric approach with discretionary portfolio management and a customizable online planning portal, distinguishing him from advisors with larger client loads or traditional fee structures.
Experience: 7 years
Avg account: $3,075,844
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Elizabeth H
Series 63, Series 65
Chicago, IL
Impact Financial
Elizabeth Heneman specializes in factor investing and smart beta strategies, making her well-suited for clients seeking to enhance portfolio risk and return through targeted investment factors. Operating from Boston, she offers flat-fee, project-based financial planning with options ranging from introductory to advanced levels, and her firm integrates factor-based strategies with comprehensive wealth management and cross-border financial analysis, distinguishing her from other advisors in Massachusetts.
Experience: 1 year
Avg account: $888,960
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Gita R
Series 65
Cambridge, MA
East Horizon Investments
Gita Rao specializes in factor investing and smart beta strategies, making her well-suited for clients seeking to enhance portfolio risk and return through targeted investment factors. Based in Cambridge, MA, she offers flat-fee financial planning projects and hourly consulting, serving high-net-worth individuals with a focus on long-term, intrinsic value-driven portfolio management at East Horizon Investments.
Experience: 11 years
Avg account: $1,600,857
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