CFP®-certified, factor investing / smart beta financial advisors in Orlando, FL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns or reduce risk by targeting specific investment drivers like value or momentum. A common mistake is treating these strategies as simple index tracking rather than dynamic tools that require ongoing adjustment and understanding of market factors.
CFP® certification means the advisors here have formal training in financial planning, which helps integrate factor investing into your broader financial goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and how those choices fit your risk tolerance and investment timeline.
- Portfolio integration. Confirm how they combine factor-based strategies with your existing investments to avoid unintended overlaps or gaps.
- Tax impact awareness. Since Florida has no state income tax, ask how they manage federal tax implications of factor investing, including turnover and capital gains.
- Performance evaluation. Inquire how they measure success beyond benchmark comparison, focusing on factor exposure consistency and risk management.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Alexander M
CFP®, Series 66
Winter Springs, FL
Wealth Enhancement Advisory Services, LLC
Alexander Moore's 13 years of experience and CFP® certification equip him to integrate factor investing strategies effectively within comprehensive financial plans, especially for clients in the Orlando area. His firm, Wealth Enhancement Advisory Services, LLC, combines passive and active investment approaches and offers flexible fee structures including flat fees and hourly consulting, catering well to mid-career professionals and baby boomers seeking tailored portfolio management.
Experience: 13 years
Avg account: $1,378,035
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Tracie H
CFP®, Series 65
Oviedo, FL
Verisail Partners, LLC
Tracie Handberg applies factor investing strategies within a comprehensive financial planning framework, leveraging her CFP® certification and Verisail Partners' top-down, asset-allocation approach based on the Fama-French three-factor model. Located near Orlando in Oviedo, FL, she offers flat-fee and hourly pricing options, serving individuals and institutions with a focus on retirement income and multi-generational wealth transfer, distinguishing her from advisors with broader or less specialized practices.
Experience: 2 years
Avg account: $1,079,382
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Robert B
CFP®, Series 65
Winter Park, FL
Ponta Wealth Partners, LLC
Robert Burrow specializes in factor investing and smart beta strategies, integrating these with comprehensive financial planning as a CFP® in Winter Park, FL. His firm, Ponta Wealth Partners, serves high-net-worth clients with a dynamic, academic approach to asset allocation, charging a 0.60% annual fee and offering both discretionary and non-discretionary portfolio management, distinguishing him from advisors with broader client bases or less focused investment methods.
Experience: 5 years
Avg account: $8,927,713
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