Top financial advisors working with HENRYs (high earners, not rich yet) in Ormond Beach, FL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you need an advisor who understands the unique cash flow and saving challenges you face. Without this insight, it's easy to focus only on investment returns and miss opportunities to optimize your spending and tax situation.
- Cash flow management. Look for advisors who help balance your current expenses with aggressive saving, not just long-term investing.
- Federal tax focus. Since Florida has no state income tax, ask how they plan around federal taxes, property taxes, and sales taxes that impact your net income.
- Wealth migration insight. Confirm they understand Florida's strong homestead protections and how that affects your asset protection and estate planning.
- Growth trajectory planning. The top matches here consider your career path and potential income growth when recommending saving and investment strategies.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Susan F
Series 63, Series 65
Daytona Beach, FL
Merrill
Susan Finley specializes in advising HENRY clients near Ormond Beach, focusing on tax-loss harvesting and active portfolio management to address cash flow and federal tax challenges. With 26 years of experience at Merrill, a large firm offering managed accounts and tax-efficient strategies, she serves mid-career professionals and executives, providing a seasoned approach distinct from smaller or less specialized advisors.
Experience: 27 years
Avg account: $860,085
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Martin A
Series 63, Series 65
Palm Coast, FL
Baffin Advisors LLC
Martin Anidjar specializes in serving HENRY clients near Ormond Beach, offering expertise in wealth management and cross-border tax planning, which suits high earners managing complex financial situations. Operating independently from Palm Coast, his firm uses a globally oriented, medium-term macroeconomic investment approach with a 1% AUM fee, differentiating him through personalized service and a focus on diversified portfolios.
Experience: 0 years
Avg account: $11,544,968
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Aaron M
Series 63, Series 66
Daytona Beach, FL
Cetera Planning Partners
Aaron Maxey's 26 years of experience and focus on HENRY clients make him well-suited to address the cash flow and tax planning challenges faced by high earners in Ormond Beach. Operating through Cetera, a large firm offering flat-fee financial planning and diverse portfolio management options, he combines seasoned expertise with flexible fee structures and a broad client service approach.
Experience: 27 years
Avg account: $848,315
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Marci H
Series 65
Deland, FL
Prosperity Capital Advisors
Marci Hodge specializes in serving high earners not yet rich, offering active portfolio management and options strategies that align with the cash flow and growth planning needs of HENRY clients in the Ormond Beach area. Her flat-fee and independent approach, combined with experience advising founders and executives, distinguishes her from others by providing flexible, tailored financial planning and consulting services.
Experience: 4 years
Avg account: $506,095
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