Flat-fee, factor investing / smart beta financial advisors in Redwood City, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to align your portfolio with specific market factors like value or momentum, a factor investing advisor can help you avoid common pitfalls like chasing past winners without understanding the underlying risks. Flat-fee advisors charge a set price regardless of your assets, which can make costs more predictable.
- Factor selection clarity. Ask how they choose which factors to emphasize and how those choices fit your financial goals.
- Risk management approach. Confirm how they monitor factor exposures to prevent unintended concentration or volatility.
- Tax efficiency tactics. Factor strategies can trigger turnover; check how they minimize tax impacts in your account.
- Fee structure transparency. Understand exactly what the flat fee covers and whether any additional costs might apply.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Matthew K
CFA®, Series 65, Series 66
San Mateo, CA
King Wealth Advisors, LLC
Matthew King specializes in factor investing with a focus on momentum and value factors, making him well-suited for clients seeking smart beta strategies in Redwood City. His firm offers flat fees for planning and consulting, serves high-net-worth clients, and employs a disciplined selection process using mutual funds and ETFs, differentiating him from advisors with broader or asset-based fee models.
Experience: 20 years
Avg account: $1,335,633
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Perry C
Series 63, Series 65
Santa Clara, CA
Tactive Advisors, LLC
Perry Clifton offers expertise in factor investing and smart beta strategies, supported by 31 years of industry experience and Series 63 and 65 licenses. Operating from nearby Santa Clara, his firm employs a Black-Litterman framework and serves a diverse client base including individuals and institutional investors, with flat fees for planning services alongside asset-based advisory fees, distinguishing him from other advisors in Redwood City.
Experience: 32 years
Avg account: $214,707
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Nicholas L
CFP®, Series 63, Series 65
Oakland, CA
Apella Wealth
Nicholas Levinson offers expertise in factor investing and smart beta strategies, supported by 23 years of experience and CFP® certification, making him well-suited for clients seeking flat-fee financial planning in the Redwood City area. His firm, Apella Wealth, manages $11.1 billion with a quantitative, model-driven approach, serving over 8,000 clients, which distinguishes him through access to extensive resources and technology platforms.
Experience: 24 years
Avg account: $1,287,176
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Richard R
CFP®, Series 63, Series 65
Redwood City, CA
Wealth Enhancement Advisory Services, LLC
Richard Raybin offers expertise in factor investing and smart beta strategies, supported by 21 years of experience and CFP® certification, making him well-suited for clients seeking flat-fee financial planning in Redwood City. Affiliated with Wealth Enhancement Advisory Services, a large SEC-registered firm, he combines passive and active management with quantitative research, serving diverse clients including executives and business owners, with flat fees ranging from $250 to $50,000.
Experience: 21 years
Avg account: $1,378,035
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Alexander C
ChFC®, Series 63, Series 65
San Francisco, CA
Lifeworks Advisors, LLC
Alexander Chang offers expertise in factor investing and smart beta strategies, supported by his ChFC® designation and six years of industry experience. His firm, Lifeworks Advisors, employs a planning-based tranche framework with AI decision support and provides integrated tax and accounting services, which may enhance risk management and tax efficiency compared to other advisors in Redwood City. He also serves mid-career professionals and business owners, with flexible flat-fee financial planning options up to $50,000.
Experience: 6 years
Avg account: $506,000
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