Top financial advisors working with HENRYs (high earners, not rich yet) in Rochester, NY
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you need an advisor who understands how to balance saving, spending, and investing without assuming you have a large financial cushion. A common mistake is focusing only on investment growth without managing cash flow and debt, which can stall your progress.
- Cash flow management. Look for advisors who help you prioritize budgeting and debt repayment alongside investing.
- Tax-aware planning. Confirm they consider how your income level affects your tax bracket and potential deductions.
- Goal sequencing. Ask how they help you set and adjust financial goals as your income and expenses evolve.
- Estate tax awareness. In New York, small increases in estate value can trigger large tax bills; check how they plan for this risk.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Philip S
Series 63, Series 65
Rochester, NY
RBC Capital Markets
Philip Serafine specializes in serving high earners not yet rich, offering expertise in tax-loss harvesting and concentrated stock management, which supports effective cash flow and tax-aware planning. With 39 years of experience at RBC Capital Markets, a large firm providing flat-fee options and comprehensive financial planning, he stands out for combining seasoned insight with tailored investment strategies in Rochester, NY.
Experience: 39 years
Avg account: $1,017,425
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Sierra K
Series 66
Rochester, NY
Lincoln Investment
Sierra King specializes in serving HENRY clients in Rochester, NY, with expertise in wealth management and retirement plans for business owners, supported by eight years of industry experience and a Series 66 designation. Affiliated with Lincoln Investment, a large firm managing $18.9 billion in assets, she offers flexible fee structures including flat and hourly fees, which may appeal to clients seeking tailored financial planning options.
Experience: 8 years
Avg account: $157,266
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Soyeon C
Series 66
Rochester, NY
Merrill
Soyeon Caruso specializes in wealth management for HENRYs in Rochester, NY, offering personalized financial strategies that balance investing with cash flow and debt management. As a Merrill advisor with a CFP designation and four years of experience, she provides access to large-firm resources including investment insights and banking solutions, differentiating her through comprehensive support and a 1.10% AUM fee for managed strategies under $2 million.
Experience: 4 years
Avg account: $860,085
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Marcia F
Series 63
Rochester, NY
Cetera
Marcia Ford specializes in serving HENRY clients in Rochester, NY, with 43 years of experience and expertise in wealth management, tax-loss harvesting, and retirement plans for business owners. She offers flat-fee financial planning through Cetera, a large firm providing diverse portfolio management and fiduciary solutions, distinguishing her with a seasoned approach and flexible fee structures.
Experience: 43 years
Avg account: $306,089
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Samuel Z
Series 66
Rochester, NY
Wealth Enhancement Advisory Services, LLC
Samuel Zito specializes in serving HENRY clients in Rochester, NY, with 10 years of experience and a Series 66 designation. His firm, Wealth Enhancement Advisory Services, LLC, offers a strategic investment process blending passive and active management, supported by an internal Investment Committee. Unlike some advisors, he provides flexible fee structures including flat fees and hourly consulting, catering to mid-career professionals and business owners.
Experience: 10 years
Avg account: $1,378,035
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