Independent financial advisors working with founders and business owners in Rockford, IL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you run a business or recently founded one, you need an advisor who understands the unique challenges of managing business finances alongside personal wealth. A common mistake is treating your business and personal finances separately, which can lead to missed opportunities or tax inefficiencies. Independent advisors here operate without firm constraints, giving you advice that’s focused on your specific situation.
- Business cash flow insight. Look for advisors who analyze your business’s income and expenses to align your personal financial goals realistically.
- Exit and succession planning. Ask how they help prepare for selling or passing on your business, not just day-to-day operations.
- Tax strategy awareness. Confirm they consider local property taxes and how business decisions impact your overall tax picture.
- Personal and business integration. Ensure they coordinate strategies that balance your business growth with your personal financial security.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Anthony P
Series 63, Series 65
Rockford, IL
Keating Financial Advisory Services
Anthony Pozzi brings 30 years of experience and holds Series 63 and 65 credentials, serving founders and business owners in Rockford, IL. His firm, Keating Financial Advisory Services, manages $330 million in institutional assets and offers both discretionary and non-discretionary investment management with a flat-fee structure, providing modular financial planning tailored to complex business and personal financial integration.
Experience: 31 years
Avg account: $257,124
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David C
Series 63, Series 65
Rockford, IL
Sequent Planning, LLC
David Cardenas specializes in retirement income and Roth conversion strategies, with expertise in retirement plans tailored for business owners, making him well-suited for founders in Rockford, IL. His flat-fee and negotiable asset management fee structures, combined with experience at Sequent Planning, LLC—a firm managing nearly $395 million with ETF-based portfolios—offer a distinct approach compared to other independent advisors in the area.
Experience: 1 year
Avg account: $98,000
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Janet N
Series 63, Series 65
Rockford, IL
International Assets Investment Management, LLC
Janet Nordquist specializes in serving founders and business owners in Rockford, IL, with 12 years of experience and expertise in retirement plans for business owners, active portfolio management, and options strategies. Her firm offers independent, flat-fee financial planning with customized fees and integrates personal and business financial strategies, distinguishing her from others by combining tailored investment approaches with flexible fee structures.
Experience: 12 years
Avg account: $423,553
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Heath S
CFP®, Series 63, Series 65
Rockford, IL
Associated Investment Services, Inc.
Heath Sorenson, a CFP®-certified independent advisor in Rockford, IL, brings 20 years of experience and a background as a founder/business owner, making him well-equipped to address the financial complexities faced by business owners. His firm, Associated Investment Services, Inc., serves individual investors and small corporations with active portfolio management and tax-loss harvesting strategies, charging an AUM fee between 1.42% and 1.81%, which may differ from other local advisors.
Experience: 21 years
Avg account: $303,096
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Chuanqi W
Series 63, Series 65
Rockford, IL
Royal Fund Management, LLC
Chuanqi Wang specializes in advising founders and business owners in Rockford, IL, with expertise in retirement plans for business owners, options and derivatives strategies, and real estate investing. Operating independently with a flat-fee structure, he offers financial planning fixed fees ranging from $250 to $10,000, distinguishing him from others by combining diverse investment approaches and a decade of industry experience.
Experience: 11 years
Avg account: $310,894
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