CFP®-certified, private / alternative investments financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without that expertise, you might face hidden fees or liquidity issues that can disrupt your financial plans. CFP® certification means these advisors have formal training in financial planning, which helps them integrate alternative investments into your broader strategy.
- Fee structure clarity. Confirm how they charge for private investments, as fees can vary widely and impact your returns.
- Liquidity management. Ask how they plan for the often limited access to cash in alternative assets to avoid surprises.
- Tax implications. Private investments can have unique tax treatments; ensure they explain how these affect your overall tax picture.
- Risk assessment. Alternative assets carry different risks than public markets; check how they evaluate and communicate these risks to you.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jonathan B
CFP®, Series 65
San Francisco, CA
Cerity partners LLC
Jonathan Berrios specializes in private and alternative investments in San Francisco, leveraging his CFP® certification and three years of experience to manage complex asset classes. Working at Cerity Partners LLC, a large SEC-registered firm serving high-net-worth clients, he offers flat-fee financial planning and access to diversified, customized portfolio strategies, distinguishing him from advisors with smaller firm affiliations or different fee structures.
Experience: 3 years
Avg account: $4,574,620
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Tarren S
CFP®
San Francisco, CA
Mission Wealth Management, LP
Tarren Schaar's CFP® certification and 13 years of experience equip him to manage private and alternative investments effectively in San Francisco. At Mission Wealth Management, he serves high-net-worth clients with a flat-fee structure for emerging wealth, emphasizing long-term portfolio management, tax planning, and estate coordination, distinguishing him from advisors with different fee models or client focuses.
Experience: 13 years
Avg account: $3,159,829
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Jeffrey W
CFP®, CFA®, Series 63, Series 65
San Francisco, CA
Creative Planning
Jeffrey White's CFP® and CFA® credentials, combined with 10 years of experience at Creative Planning, equip him to manage private and alternative investments effectively in San Francisco. His firm’s large scale, managing $217 billion with a financial planning–led approach emphasizing low-cost indexing and tax-loss harvesting, differentiates him by offering both broad expertise and specialized strategies for high-net-worth clients.
Experience: 10 years
Avg account: $2,113,277
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Ryan M
CFP®, Series 66
San Francisco, CA
Mercer Global Advisors Inc.
Ryan Moore's CFP® certification and five years of experience at Mercer Global Advisors equip him to manage private and alternative investments in San Francisco effectively. Mercer Global Advisors' large-firm resources and Modern Portfolio Theory approach, combined with a flat-fee structure and focus on high-net-worth clients, distinguish him from other advisors by offering diversified, risk-appropriate portfolios tailored to established professionals and business owners.
Experience: 6 years
Avg account: $2,214,259
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Alex W
CFP®, Series 63, Series 66
San Francisco, CA
Charles Schwab
Alex West's decade of experience and CFP® certification equip him to manage complex private and alternative investments effectively in San Francisco. Affiliated with Charles Schwab, he offers a 0.80% annual AUM fee structure and serves high-net-worth clients, combining non-discretionary advisory with access to discretionary managed accounts, which distinguishes him from advisors at smaller firms.
Experience: 11 years
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