Independent, financial coaching / therapy financial advisors in Santa Monica, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might seek a financial coaching or therapy advisor if you find money stress affecting your daily life or relationships, or if you want to change your financial habits but feel stuck. Without guidance focused on your mindset and behaviors, it's easy to fall back into old patterns despite good intentions. Independent advisors here work without firm ties, which can mean more personalized attention to your unique financial psychology.
- Behavioral insight focus. Look for advisors who explore your money beliefs and emotional triggers, not just numbers.
- Goal alignment. Confirm they help you connect financial decisions to your personal values and life priorities.
- Stress management strategies. Ask how they support you in reducing anxiety around money, not just budgeting or investing.
- Long-term habit change. Check if they provide tools to build sustainable financial behaviors beyond quick fixes.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Marie T
CFP®
Hawthorne, CA
Modern Assets, LLC
Marie Thomasson specializes in financial coaching and therapy with a focus on ESG and sustainable investing, making her well-suited for clients seeking value-aligned financial guidance in the Santa Monica area. As a CFP®-certified independent advisor serving Gen X and mid-career professionals, she offers project-based flat fees and ongoing planning retainers, emphasizing personalized, values-driven wealth management.
Experience: 9 years
Avg account: $302,961
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Patrick Y
CFP®
Tujunga, CA
Noor Financial Services
Patrick Yaghoobians specializes in financial coaching and therapy with a focus on cash flow and budgeting, making him well-suited for clients seeking behavioral insight and long-term habit change in Santa Monica. As a CFP®-certified independent advisor serving primarily Millennials, he offers flat-fee pricing and brings six years of experience, blending personal finance expertise with a relatable background.
Experience: 7 years
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Tara U
CFP®
Torrance, CA
South Bay Financial Partners
Tara Unverzagt specializes in financial coaching and therapy with a focus on young professionals and millennials, offering flat-fee programs and hourly coaching to address money stress and behavioral change. Based in Torrance, CA, her firm integrates financial therapy tools into comprehensive planning, including debt management and tax preparation, distinguishing her with a holistic approach and over 17 years of experience.
Experience: 17 years
Avg account: $2,270,512
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Billy H
CFP®
Sherman Oaks, CA
Billfold Budget Counseling
Billy Hatton specializes in financial coaching and therapy with a focus on cash flow and debt management, making him well-suited for clients seeking behavioral insight and long-term habit change. As an independent, CFP®-certified advisor serving Millennials, he offers flat-fee engagements and emphasizes accessible, compassionate financial guidance from his Sherman Oaks location, differentiating him from others by his personal mission to support clients facing money hardships.
Experience: 11 years
Avg account: $0
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