Large-firm financial advisors working with HENRYs (high earners, not rich yet) in Santa Monica, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you likely face unique challenges like managing cash flow, saving efficiently, and planning for future tax impacts. Without focused guidance, it's easy to overlook how your current earnings and expenses affect your long-term financial goals.
- Income and expense balance. Look for advisors who help you track and optimize your spending alongside your income growth, not just your investments.
- Tax impact awareness. California's high income taxes and property tax rules can affect your planning; ask how they factor these into your strategy.
- Career growth planning. Your earning potential may change rapidly; confirm how the advisor adjusts plans as your income evolves.
- Large-firm resources. Advisors here have access to extensive tools and teams, which can support complex financial situations but may also influence service style.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Peter D
Series 63, Series 65, Series 66
Los Angeles, CA
Wealth Enhancement Advisory Services, LLC
Peter De Martino is well-suited for HENRY clients in Santa Monica due to his 22 years of experience and focus on active portfolio management and business exit strategies, which align with managing evolving income and career growth. His affiliation with Wealth Enhancement Advisory Services, a large SEC-registered firm, provides access to extensive resources and a strategic investment process blending passive and active management, with flexible fee options including flat fees and hourly consulting.
Experience: 22 years
Avg account: $1,378,035
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Robert P
CFP®, Series 63, Series 65
Santa Monica, CA
Vanguard Advisers
Robert Pothier, a CFP® at Vanguard Advisers in Santa Monica, serves HENRY clients with a focus on retirement planning, tax-loss harvesting, and sustainable investing. His large-firm affiliation offers access to algorithm-driven, goal-based investment strategies using Vanguard funds, differentiating him with a blend of automated and human-supported advice tailored for mid-career professionals.
Experience: 0 years
Avg account: $416,078
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Brooke G
Series 66
Los Angeles, CA
Cetera
Brooke Goldstein specializes in serving HENRY clients and approaching retirees, offering expertise in wealth management, tax-loss harvesting, and retirement plans for business owners. Operating within Cetera, a large firm, she provides flat-fee financial planning and consulting, leveraging extensive resources and a flexible fee structure that may suit clients seeking personalized guidance in the Santa Monica area.
Experience: 12 years
Avg account: $306,089
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Andrew H
Series 66
Los Angeles, CA
Merrill
Andrew Hill specializes in serving high earners not yet rich in Santa Monica, leveraging Merrill's large-firm resources to address tax-loss harvesting and active portfolio management. With three years of experience and a Series 66 license, he supports mid-career professionals and business owners, offering managed strategies at a 1.10% fee, which may suit clients seeking a blend of personalized service and extensive firm-backed investment options.
Experience: 4 years
Avg account: $860,085
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Paul M
Series 66
Century City, CA
RBC Capital Markets
Paul Melendez specializes in serving HENRY clients in the Santa Monica area, leveraging RBC Capital Markets' large-firm resources to address complex financial needs like tax-loss harvesting and concentrated stock management. His flat-fee options and experience with diverse client types, including executives and business owners, distinguish him from others by offering tailored wealth management with a focus on sustainable investing and private alternatives.
Experience: 1 year
Avg account: $1,017,425
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