Top financial advisors working with high-net-worth individuals and HENRYs (high earners, not rich yet) in Santa Monica, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you need an advisor who understands the unique cash flow and saving challenges you face. Without this focus, it's easy to overlook how your current spending and tax situation affect your path to financial security.
- Income and expense balance. Look for advisors who analyze your paycheck, lifestyle costs, and savings rate together to create realistic plans.
- Tax impact awareness. California's high income taxes and property tax limits under Proposition 13 can affect your net returns; ask how they factor these into your strategy.
- Growth and risk trade-offs. Confirm they help you balance investing for growth with protecting your income against market swings.
- Career trajectory planning. The top matches consider your potential earnings growth and job changes, not just your current salary.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Brandon A
CFP®, Series 66
Los Angeles, CA
AWM Capital, LLC
Brandon Averill specializes in advising high earners not yet rich, with 15 years of experience and CFP® certification, making him well-suited for managing the cash flow and tax challenges faced by HENRYs in the Santa Monica area. His firm, AWM Capital, manages over $1 billion with a focus on liability-driven investing and offers flat-fee financial planning alongside business consulting, differentiating him from advisors who may rely solely on asset-based fees.
Experience: 16 years
Avg account: $3,009,578
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Riley M
Series 63, Series 65
Beverly Hills, CA
Elwood & Goetz
Riley Maher specializes in serving high-net-worth HENRY clients, offering expertise in retirement income strategy, tax-loss harvesting, and cash flow budgeting, which are crucial for managing income and expenses effectively. Based in Beverly Hills, CA, he operates with a flat-fee structure and serves clients with a $5 million account minimum, focusing on long-term, individualized portfolio management through fundamental analysis.
Experience: 23 years
Avg account: $1,572,830
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Brandon T
Series 63, Series 65
El Segundo, CA
One Wealth Capital Management, LLC
Brandon Tesar specializes in serving high-net-worth HENRY clients near Santa Monica, offering expertise in retirement income, Roth conversions, and multi-generational wealth transfer. His firm uses a macro-environmental, top-down investment approach and provides flat-fee financial planning options, distinguishing him from others by combining tactical asset allocation with personalized planning for executives and business owners.
Experience: 13 years
Avg account: $1,154,660
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Paul K
CFA®
Los Angeles, CA
Lido
Paul Knipping specializes in advising high earners not yet rich, leveraging his CFA® credential and 10 years of experience to address the unique financial challenges faced by this group in the Santa Monica area. His firm, LIDO, offers a comprehensive wealth management approach with flat-fee options and serves a broad client base including family offices and corporations, distinguishing him from advisors focused solely on individual clients.
Experience: 10 years
Avg account: $2,926,994
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Marc C
CFP®, Series 63, Series 65
Santa Monica, CA
Farther
Marc Campbell specializes in serving high-net-worth HENRY clients in Santa Monica, offering expertise in wealth management, tax-loss harvesting, and private investments. His firm uses an evidence-based, tax-efficient investment approach and charges flat fees that increase modestly each year, distinguishing him from advisors with variable fee structures or less focus on complex estate and tax planning.
Experience: 12 years
Avg account: $972,193
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