Seasoned, private / alternative investments financial advisors in South San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're managing wealth that includes private or alternative investments, you need an advisor who understands the unique risks and liquidity challenges these assets bring. Without seasoned expertise, you might face mispriced risk or poorly timed exits that hurt your overall portfolio.
- Illiquidity management. Ask how they plan for the longer lock-up periods typical of private investments and how that fits with your cash flow needs.
- Valuation approach. Confirm how they assess the value of alternative assets, since market prices may not be readily available.
- Tax implications. Private investments often have complex tax consequences; check how they integrate state tax considerations, especially in California.
- Diversification strategy. Ensure they balance your alternative holdings with traditional assets to manage overall portfolio risk effectively.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Frank M
CFP®
Burlingame, CA
Creative Planning
Frank Marinaro's 24 years of experience and CFP® certification equip him to manage private and alternative investments with attention to illiquidity and valuation challenges. Operating from a large firm, Creative Planning, he offers flat-fee financial planning and integrates tax-loss harvesting and ESG strategies, catering to high-net-worth clients in the South San Francisco area.
Experience: 25 years
Avg account: $2,113,277
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Craig B
Series 66
San Francisco, CA
Arete Wealth Advisors, LLC
Craig Bodden's 27 years of experience and Series 66 designation equip him to manage private and alternative investments with a seasoned perspective. Operating from San Francisco with Arete Wealth Advisors, he offers flat-fee and hourly financial planning, focusing on high-net-worth clients and employing discretionary management with proprietary models, distinguishing him from others by integrating third-party managers and affiliated financial services.
Experience: 27 years
Avg account: $484,172
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Paul L
Series 63, Series 65
San Mateo, CA
Merrill
Paul Luciano's 32 years of experience at Merrill Lynch equip him to manage private and alternative investments with a focus on balancing growth and risk, particularly for entrepreneurs and venture capitalists in Silicon Valley. His approach includes tax minimization, estate planning, and asset management strategies, supported by CFP and CRPC designations, distinguishing him from others by integrating comprehensive wealth management with a large-firm resource base.
Experience: 33 years
Avg account: $860,085
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Kenneth S
Series 63, Series 65, Series 66
San Bruno, CA
Meristead Wealth, LLC
Kenneth Sitnick's 21 years of experience and focus on private and alternative investments equip him to manage the unique risks and liquidity challenges of these assets. Based in nearby San Bruno, he works with high-net-worth clients through Stansberry Asset Management, which employs a multi-team approach combining macro analysis and fundamental research, charging a 1.50% annual fee on assets under management.
Experience: 22 years
Avg account: $1,304,519
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Robert W
Series 63, Series 65
Daly City, CA
Charles Schwab
Robert Wheeler's 23 years of experience and focus on private and alternative investments equip him to manage the unique risks and liquidity challenges of these assets. Based in nearby Daly City and affiliated with Charles Schwab, he offers a 0.80% AUM fee structure and expertise in multi-state taxation and real estate investing, supported by a large firm's resources and multi-asset model portfolios.
Experience: 23 years
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