Flat-fee, factor investing / smart beta financial advisors in St. Paul, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to use factor investing or smart beta strategies, you likely want to improve your portfolio's risk and return by targeting specific investment factors like value or momentum. A common mistake is treating these strategies as simple index tracking, which can miss the nuances of factor timing and risk exposure.
Flat-fee advisors charge a set price regardless of your portfolio size, which can make costs more predictable.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they monitor and control factor-specific risks that can lead to unexpected losses.
- Tax efficiency tactics. Factor strategies can trigger turnover; check how they minimize tax impacts in your account.
- Fee structure clarity. Understand exactly what the flat fee covers and whether any additional costs might apply.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jay P
Series 66, Series 65
Edina, MN
Flourish Wealth Management Inc.
Jay Pluimer offers expertise in factor investing and smart beta strategies, supported by 11 years of experience and a Modern Portfolio Theory-based, buy-and-hold approach. His firm provides flat-fee financial planning ranging from $7,500 to $30,000, serving high-net-worth clients with diversified, low-cost ETFs and options for SRI/ESG investments, distinguishing him from others by combining passive and factor-based strategies with personalized client solutions.
Experience: 11 years
Avg account: $2,886,737
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Arlinda Y
Series 65
Chicago, IL
Wealth Enhancement Advisory Services, LLC
Arlinda Yang offers expertise in factor investing and smart beta strategies through Wealth Enhancement Advisory Services, a large SEC-registered firm known for combining passive and active management. She provides flat-fee financial planning starting at $250, which may appeal to clients seeking predictable costs. Her focus on mid-career professionals and baby boomers, along with a Series 65 designation, distinguishes her approach from others in the St. Paul area despite being based in Chicago.
Experience: 0 years
Avg account: $1,378,035
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Keith S
Series 63, Series 65
Maple Grove, MN
Lifeworks Advisors, LLC
Keith Severson offers expertise in factor investing and smart beta strategies, supported by 34 years of experience and Series 63 and 65 credentials. His firm, Lifeworks Advisors, LLC, provides flat-fee financial planning with a planning-based tranche investment approach, integrating tax and accounting services, which may appeal to mid-career and established professionals seeking comprehensive, independent advice near St. Paul, MN.
Experience: 34 years
Avg account: $506,000
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