Latham, NY Office
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HBW Advisory Services LLC
Multi-team
Firm-wide stats for HBW Advisory Services LLC
About
HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non‑discretionary asset management, financial planning, and consulting to a broad mix of individuals, families, charitable organizations, businesses, pension and profit‑sharing plans. The firm also delivers sub‑advisory and co‑advisor services and offers an online wrap‑fee portfolio option through Betterment Institutional, in addition to subscription services for company‑sponsored retirement plans.
HBW typically determines asset allocation and model recommendations using a risk‑tolerance questionnaire and places client assets with third‑party money managers (TPMMs) or sub‑advisers when appropriate; it emphasizes a blended approach that can combine tactical asset allocation, fixed income allocations, and multi‑manager diversification to seek downside protection. The firm monitors TPMMs and uses model portfolios, allows limited client restrictions, and provides periodic reviews and reporting; it also states it uses AI tools for operational efficiencies (not for selecting investments).
Compared with many enterprise peers, HBW’s client servicing model is notable for a high client load per advisor — roughly 13,779 clients served by 68 advisors (more than 200 clients per advisor) — and for its institutional and intermediary roles, including sub‑advisory arrangements (for example, with Midland National) and retirement‑plan subscription services. The firm’s mix of retail, charitable, and institutional relationships, plus its use of multi‑manager platforms and a wrap‑fee partnership with Betterment, differentiates its operating model from many firms that focus primarily on direct portfolio management.
Based on HBW Advisory Services LLC
Location
7 Herbert Dr, Ste B
Latham NY 12110
Advisors at this office
2
Advisors at this office
Paul M
Series 63, Series 65
Latham, NY
HBW Advisory Services LLC
Paul Morehouse II is a financial advisor with HBW Advisory Services LLC, holding Series 63 and Series 65 credentials and 15 years of industry experience. He has worked at Silver Oak Securities, Inc., Cetera Wealth Services, LLC, and has been associated with HBW Advisory Services since 2016. Morehouse also owns Morehouse Advisory & Tax Services, an independent financial practice offering securities, fixed insurance, and tax services. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach emphasizing risk tolerance, multi-manager diversification, and partnerships with third-party money managers, along with institutional and intermediary services including sub-advisory arrangements and retirement-plan subscription offerings.
Joel F
Series 63, Series 65
Latham, NY
HBW Advisory Services LLC
Joel Fishman is a financial advisor at HBW Advisory Services LLC with 24 years of industry experience. He holds Series 63 and Series 65 credentials and has worked with several firms including Silver Oak Securities, Mountain View Advisory Services, Cetera Wealth Services, and HBW Securities. In addition to his advisory role, he is involved with Encore Estates, providing information related to wills and trusts. HBW Advisory Services manages approximately $1.75 billion in client assets, offering discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and model portfolios, serving a diverse client base through a high client-to-advisor ratio and a mix of retail, charitable, and institutional relationships.
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