Lihue, HI Office

Team
Updated today
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Enterprise

Firm-wide stats for UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Total advisors

364

Across 203 offices

Clients per advisor

83 High

Avg AUM per client

$410,135 Typical

HNW client ratio

16% Typical

About

United Planners Financial Services is a national wealth‑management enterprise with roughly $12.77 billion in assets under management, about 359 advisors, and more than 30,000 client relationships. The firm offers advisory and brokerage services to a broad client mix including individual (non‑HNW and HNW) investors, retirement plans, corporations, trusts and estates, and other institutional clients.

Advisory services are delivered through independent Investment Adviser Representatives who commonly also act as registered representatives, and the firm uses a mix of custodians, third‑party money managers and platform programs (Pershing, TPCs, TPMMs) to implement strategies and cash‑management solutions. A notable operational feature is that most of United Planners’ AUM is reported as non‑discretionary (about $12.16 billion non‑discretionary versus roughly $607 million discretionary), meaning many accounts are managed on a non‑discretionary or client‑directed basis rather than via broad discretionary mandates.

Distinctive aspects of the firm include its limited‑partnership ownership in which many financial professionals are limited partners and formalized advisor transition support (forgivable or non‑forgivable loans and non‑loan assistance) for new advisors. The firm’s dual IA/BD registration enables commission activity and promoter/referral arrangements, it discloses relationships with banking/thrift clients and other investment advisers, and its brochure describes various custodian and sponsorship arrangements (including vendor payment/revenue‑sharing programs) as well as several historical regulatory settlements.

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Expertise

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Occupation focus

Founder/Business Owner Retired Executive

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Demographic focus

Established Professionals

Based on UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Location

3156 Elua St.

Lihue HI 96766

Advisors at this office

3

Advisors at this office

user avatar

Gordon Y

ChFC®, Series 63, Series 65

Lihue, HI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Gordon Yee is a financial advisor with United Planners Financial Services of America and holds the ChFC® designation along with Series 63 and Series 65 licenses. He has 32 years of industry experience, including ten years at SCF Investment Advisors and SCF Securities, and has been involved with his own business, Yeecorp Insurance Services, since 1987. Outside of his advisory work, he serves as chair of the Kapaa Missionary Church in Hawaii. United Planners Financial Services serves a diverse client base, including individuals, corporations, charitable organizations, and institutional clients. The firm operates an open-architecture platform with multiple custodians and money managers, offering both fee-based and commission-based options through its network of 477 independent advisors.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Darren S

Series 63, Series 65

Lihue, HI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Darren Schneck is a financial advisor with United Planners' Financial Services of America, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He previously worked at SCF Investment Advisors, Inc. for 11 years before joining United Planners in 2024. Outside of his advisory role, Schneck serves as president of Capital Asset Management LLC, a tax flow-through entity based in Kapaa, Hawaii. United Planners Financial Services serves a diverse client base including individuals, corporations, charitable organizations, retirement plans, and institutional clients. The firm operates an open-architecture platform utilizing multiple custodians and third-party money managers, offering a mix of fee-based and commission-based options through its network of 477 independent investment advisor representatives.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
user avatar

Tyler Y

Series 66

Lihue, HI

UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

Tyler Yee is a financial advisor at United Planners Financial Services of America with seven years of industry experience. He holds a Series 66 designation and previously worked at SCF Securities, Inc. and Bank of Hawaii. Outside of his advisory role, he is involved in marketing through YeeCorp Financial and acts as a non-variable insurance agent. United Planners Financial Services is a national wealth-management enterprise serving a diverse client base including individual investors, retirement plans, corporations, and trusts. The firm emphasizes non-discretionary account management and supports advisors through limited-partnership ownership and formalized transition assistance.

Retirement income strategy Social Security optimization Cash flow / budgeting Wealth management Founder/Business Owner Retired Executive Established Professionals
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