HNW client percentage for Enterprise firms serving clients in Hawaii

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold, indicating the firm’s typical client profile. For enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—this metric reveals whether the firm primarily serves wealthier clients requiring complex planning or a broader client base with more standardized services.

In Hawaii, among 40 enterprise firms, the median HNW client percentage is 6.0%, notably lower than the national median of about 20%. This suggests that many enterprise firms in Hawaii serve a smaller proportion of high-net-worth clients compared to their peers elsewhere. The distribution shows a wide range, with some firms focusing almost exclusively on affluent or mass-affluent clients, while others have a more balanced mix. This variation can reflect two scenarios: firms that are early in developing their HNW practices or those intentionally maintaining broader access with lower minimums and less complex service models.

For you, understanding a firm’s HNW client percentage helps clarify its typical client focus but doesn’t indicate quality. A higher percentage often means higher minimums and more tailored planning, while a lower percentage may offer easier access and more standardized services. Use this metric alongside others to find a firm that matches your financial situation and service preferences.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.