HNW client percentage for Enterprise firms serving clients in Hawaii

High-net-worth (HNW) client percentage measures the share of a firm's clients who meet the SEC’s high-net-worth threshold, indicating the firm’s focus on serving wealthier individuals with more complex financial needs. For enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—this percentage reflects a mix of client segments, from affluent and mass-affluent to ultra-high-net-worth, shaped by specialized teams and centralized support.

In Hawaii, among 42 enterprise firms, the median HNW client percentage is 7.0%, notably lower than the typical national range of 20–50%. This suggests that many enterprise firms in Hawaii serve a broader client base with fewer high-net-worth clients proportionally. The distribution shows some firms with very low HNW percentages, indicating a focus on affluent or mass-affluent clients, while a few approach higher percentages, reflecting more specialized HNW practices. This pattern can mean either that firms are intentionally targeting a wider market or that the local client base has fewer high-net-worth households relative to other states.

For you, understanding a firm’s HNW client percentage helps clarify whether it’s geared toward more complex, bespoke planning or broader, more standardized services. There’s no single “right” percentage—it depends on your wealth level, financial complexity, and service preferences. Use this metric alongside others to find an advisor whose client focus aligns with your needs.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.