Williamsburg, VA Office

Team
Updated today
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Waterloo Capital

Multi-team

Firm-wide stats for Waterloo Capital

Total advisors

53

Across 11 offices

Clients per advisor

49 Typical

Avg AUM per client

$779,997 Typical

HNW client ratio

35% High

About

Waterloo Capital is an SEC‑registered, multi‑advisor firm that provides investment management and financial planning primarily to accomplished entrepreneurs, high‑net‑worth individuals, trusts, and other institutional clients. Its service set includes discretionary and non‑discretionary portfolio management, access to third‑party sub‑advisers and model portfolios, financial planning and consulting, educational seminars, and referrals for tax and cash and lending solutions.

The firm constructs customized portfolios using fundamental analysis and typically emphasizes long‑term, strategic buy‑and‑hold allocations with periodic rebalancing; accounts may be managed directly by Waterloo Capital or delegated to affiliated or unaffiliated sub‑advisers and model managers. Clients receive ongoing monitoring and at least annual reviews, and the firm implements client‑imposed investment restrictions where requested.

Several operational features distinguish Waterloo Capital from many peers: it operates as an insurance agency and some investment adviser representatives are also registered representatives of broker‑dealers (for example, The Leaders Group and Pickwick Capital Partners), meaning commissionable insurance and securities sales can occur alongside fee‑based advisory services. The firm also receives third‑party compensation for offering certain cash and lending programs (via a revenue‑sharing arrangement with a fintech provider) and makes referrals to affiliated firms for sub‑advisory and tax services; these arrangements and associated conflicts are disclosed in its brochure.

Based on Waterloo Capital

Expertise

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Waterloo Capital

Occupation focus

Founder/Business Owner Executive

Based on Waterloo Capital

Location

5107 Center St, B1

Williamsburg VA 23188

Advisors at this office

4

Advisors at this office

user avatar

Bruce L

CFP®, Series 66

Williamsburg, VA

Waterloo Capital

Bruce Lemley is a Certified Financial Planner® with 28 years of experience in the financial services industry. He currently serves at Waterloo Capital and has previously worked at Wells Fargo Advisors Financial Network, Bay Rivers Group Wealth Partners, Citigroup Global Markets, and Legg Mason Wood Walker. Outside of advisory work, he is a partner in Bay Rivers Group Tax Services, a firm offering tax preparation services with oversight by a CPA. Waterloo Capital is a multi-advisor firm that provides investment management and financial planning primarily to entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm constructs customized portfolios emphasizing long-term, strategic buy-and-hold allocations with ongoing monitoring and offers both discretionary and non-discretionary management along with access to sub-advisers and related financial services.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Will G

CFP®, CFA®, Series 65

Williamsburg, VA

Waterloo Capital

Will Gibson is a CFP®, CFA®, and Series 65-certified financial advisor with seven years of industry experience. He is currently with Waterloo Capital and previously worked at Bay Rivers Group Wealth Partners and Nasdaq Dorsey Wright. His background also includes roles at Christopher Newport University and earlier education-related positions. Waterloo Capital is a multi-advisor SEC-registered firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm focuses on customized portfolios using fundamental analysis and long-term buy-and-hold strategies, offering both discretionary and non-discretionary management alongside financial planning and consulting services.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Alan B

CFP®, Series 66

Williamsburg, VA

Waterloo Capital

Alan Broderick is a CFP® professional with 24 years of industry experience. He currently works at Waterloo Capital, having joined the firm in 2026. His prior experience includes roles at Purshe Kaplan Sterling Investments, Bay Rivers Group Wealth Partners, Wells Fargo Advisors Financial Network LLC, Citigroup Global Markets, and Legg Mason Wood Walker. Outside of his advisory work, he is a partner and chief compliance officer at Bay Rivers Group Wealth Advisors and also involved in tax preparation services through ABCM Partners, LLC. Waterloo Capital is a multi-advisor SEC-registered firm that serves entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm emphasizes long-term, strategic buy-and-hold portfolio management with customized solutions and offers a range of services including financial planning, access to sub-advisers, and referrals for tax and lending solutions.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Charles L

CFP®, Series 63, Series 65

Williamsburg, VA

Waterloo Capital

Charles Lucy is a CFP® with 30 years of experience in the financial industry. He is currently with Waterloo Capital and previously worked at Bay Rivers Group Wealth Partners, Wells Fargo Advisors Financial Network, Citigroup Global Markets, and Legg Mason Wood Walker. Outside of his advisory role, he is a partner in a tax preparation service that employs a CPA to provide public tax services. Waterloo Capital is a multi-advisor firm serving entrepreneurs, high-net-worth individuals, trusts, and institutional clients. The firm offers customized investment management and financial planning, typically focusing on long-term, strategic buy-and-hold portfolios with periodic rebalancing.

Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
View complete list of advisors at this office
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