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Jay Gehrke

Advisor at Waterloo Capital

Updated today

Location

Scottsdale, AZ 85260

Credentials

Series 65

Industry experience

20 years

About

Jay Gehrke is a financial advisor at Avellie Wealth Management LLC in Scottsdale, AZ, holding a Series 65 designation with 20 years of industry experience. His prior work includes roles at Cole Wealth Management, LLC and operating as a sole proprietor. He also sells insurance products when appropriately licensed. Avellie Wealth Management LLC provides discretionary asset management and financial planning to individuals, high net worth clients, and business entities. The firm employs a range of investment strategies, including derivative option techniques, with accounts reviewed quarterly for suitability and tax considerations.

Client services

Based on Waterloo Capital

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Waterloo Capital

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy

Occupation focus

Based on Waterloo Capital

Founder/Business Owner Executive

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Fee options

Fixed

Financial planning fees negotiated; educational seminars fees range from $1,000 to $50,000 per seminar

Commissions

Advisory professionals may receive commission-based compensation for sale of securities and insurance products

Project-based

Up to $250 per hour for additional services such as financial plan implementation and mortgage analysis

Other

Account minimum: $1,000,000 Fee-only: Maximum 2.0% annually, negotiable; sub-adviser fees additional and non-negotiable

Location

16420 N. 92 Nd St., Suite 223

Scottsdale, AZ 85260

Most active in

Arizona · California · New Mexico · North Dakota · Texas

Work history

Waterloo Capital

2026 - Present (1 year)

Avellie Wealth Management LLC

2020 - 2026 (6 years)

Cole Wealth Management, LLC

2005 - 2020 (15 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Scott C

CFP®, Series 63, Series 66

Scottsdale, AZ

Echelon Private Wealth LLC

Scott Cadieux is a CFP® with 27 years of experience in the financial services industry. He has worked at Fidelity Brokerage Services, Strategic Advisers LLC, and Fidelity Personal and Workplace Advisors before founding Echelon Private Wealth LLC, where he has been since 2020. Outside of his advisory work, he owns and operates a vending machine business and works as an independent insurance agent. Echelon Private Wealth provides discretionary portfolio management, asset allocation advice, and goal-based financial planning to individual and high-net-worth clients. The firm uses a combination of fundamental, technical, and cyclical analysis alongside modern portfolio theory, offering customized investment strategies including options programs managed on a discretionary basis.

Options & derivatives strategies Military & Veterans Public Service Employee Values-based investing
user avatar

Chase F

Series 63, Series 65

Phoenix, AZ

The Financial Chase LLC

Chase Floyd is the principal of The Financial Chase LLC and holds Series 63 and Series 65 licenses, with nine years of industry experience. He previously operated Floyd Financial Services LLC since 2015. The Financial Chase LLC is a registered investment adviser that provides discretionary investment management and financial planning services to individual and business clients. The firm employs a long-term, fundamentally driven investment approach centered on strategic asset allocation using diversified mutual funds and ETFs, with portfolios managed on a discretionary basis.

General retirement planning Wealth management
user avatar

Jeffrey L

CFA®

Paradise Valley, AZ

Transcend Advisor Inc.

Jeffrey Lumin is a CFA® charterholder and the sole advisor at Transcend Advisor, Inc. He has nine years of experience at Transcend and five years as a self-employed professional prior to that. The firm provides discretionary investment management, financial planning, and consulting services to a range of clients including individuals, high net worth clients, family trusts, and charitable organizations. Transcend follows a long-term, value-oriented investment approach based on classic securities valuation principles, emphasizing dividend-yielding assets and diversified portfolios across multiple asset classes.

Retirement income strategy General retirement planning Income planning
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Ryan B

Series 65

Phoenix, AZ

Betts LLC

Ryan Betts is the sole advisor at Betts LLC in Phoenix, AZ, holding a Series 65 designation with eight years of industry experience. He has worked at Larry B. Betts, CPA and operated Ryan Betts PC, accumulating over 15 years in related fields. Betts LLC provides advisory services primarily through referrals to third-party money managers such as Rockefeller Capital Management. The firm serves individuals, high-net-worth clients, and business entities, focusing on long-term investment strategies aligned with client objectives and risk tolerance while not directly managing client assets.

Wealth management
user avatar

David M

CFP®, Series 63

Scottsdale, AZ

Musser Financial Planning, LLC

David Musser is a CFP® with 17 years of industry experience and the principal advisor at Musser Financial Planning, LLC since 2018. He previously worked at Financial Engines from 2016 to 2018. Musser is also a licensed insurance agent and occasionally offers commissionable insurance products to clients. Musser Financial Planning, LLC advises individual and high-net-worth clients on investment management and comprehensive financial planning, including taxes, retirement, insurance, education, and estate reviews. The firm employs long-term trading, fundamental analysis, modern portfolio theory, and quantitative methods to construct portfolios and incorporates both asset-based and fixed or hourly planning fee structures.

Annuities Life insurance needs analysis Disability insurance Long-term care insurance
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Robert K

CFP®, Series 66

Phoenix, AZ

Kerns Legacy Planning

Robert Kerns III is a financial advisor with Kerns Legacy Planning LLC in Phoenix, AZ, holding a Series 66 designation and five years of industry experience. His prior roles include positions at Morgan Stanley, Bank of America, Merrill, and American Family Insurance. Outside of his advisory work, he serves as an assistant coach for the U14 youth ice hockey team with the Coyotes Amateur Hockey Association in Scottsdale, Arizona. Kerns Legacy Planning LLC provides portfolio management and financial planning services to individuals, high-net-worth clients, and corporations. The firm employs fundamental analysis, modern portfolio theory, and technical analysis, utilizing long-term, short-term, and options trading strategies, including the use of margin and derivatives within separately managed accounts.

Options & derivatives strategies Passive / index investing
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