Seasoned, factor investing / smart beta financial advisors in Alpharetta, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. A common mistake is treating these strategies as simple index tracking rather than understanding their unique risk and return patterns.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial goals.
- Risk management approach. Confirm how they monitor and adjust for factor-specific risks that can cause unexpected portfolio swings.
- Long-term perspective. Factor investing often requires patience; check how they set expectations for performance over market cycles.
- Experience depth. Seasoned advisors here bring decades of insight into how smart beta strategies perform in different market environments.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks brings 31 years of experience and specializes in factor investing and active portfolio management, making him well-equipped to handle smart beta strategies in the Alpharetta area. Operating from Gradient Investments, LLC, he offers fee-only discretionary portfolio management with a 1.00% AUM fee for preservation portfolios, serving a diverse client base including institutions and individuals, which distinguishes him from other advisors nearby.
Experience: 31 years
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David H
CFP®, CFA®, ChFC®, Series 63, Series 65
Woodstock, GA
Financial Architects, LLC
David Hultstrom offers seasoned expertise in factor investing and smart beta strategies, supported by 23 years of experience and credentials including CFP®, CFA®, and ChFC®. Based in Woodstock, GA, his firm employs a research-driven, long-term asset allocation approach using low-cost funds with factor tilts, serving high-net-worth clients with flat-fee and AUM-based pricing options.
Experience: 23 years
Avg account: $1,991,501
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Evan H
CFP®, Series 63, Series 66
Alpharetta, GA
Wealth Enhancement Advisory Services, LLC
Evan Harbot's 22 years of experience and CFP® certification equip him to manage factor investing and smart beta strategies effectively in Alpharetta, GA. Working with Wealth Enhancement Advisory Services, a large SEC-registered firm, he offers a blend of active and passive management with flat-fee and AUM-based pricing, catering to mid-career professionals and baby boomers seeking tailored retirement and business exit planning.
Experience: 23 years
Avg account: $1,378,035
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