Seasoned, factor investing / smart beta financial advisors in Atlanta, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to incorporate factor investing or smart beta strategies into your portfolio, you likely want to enhance returns or manage risk beyond traditional methods. Without deep experience, advisors might overlook how these strategies interact with your broader financial goals or market conditions.
- Factor selection rationale. Ask how they choose specific factors like value, momentum, or quality, and why those fit your investment timeline and risk tolerance.
- Integration with existing assets. Confirm how they blend factor strategies with your current holdings to avoid unintended concentration or overlap.
- Cost and turnover implications. Factor-based approaches can increase trading; inquire about how they manage transaction costs and tax impacts.
- Experience with market cycles. Seasoned advisors should explain how factor strategies perform differently across economic environments and adjust accordingly.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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John E
CFP®, Series 63, Series 65
Atlanta, GA
Wealth Enhancement Advisory Services, LLC
John Ellard brings 34 years of experience and CFP® certification to factor investing and smart beta strategies in Atlanta, leveraging Wealth Enhancement Advisory Services' large firm resources and strategic allocation approach. His expertise extends to retirement plans for business owners and business exit strategies, with flexible flat and hourly fee options that may suit mid-career professionals and baby boomers seeking seasoned guidance.
Experience: 34 years
Avg account: $1,378,035
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks brings 31 years of experience and specializes in factor investing and active portfolio management, making him well-equipped to handle sophisticated smart beta strategies in the Atlanta area. His firm, Gradient Investments, offers discretionary portfolio management with a focus on ETFs and mutual funds, charging a 1.00% fee for preservation portfolios, which may appeal to investors seeking institutional-level services with a seasoned independent advisor.
Experience: 31 years
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David H
CFP®, CFA®, ChFC®, Series 63, Series 65
Woodstock, GA
Financial Architects, LLC
David Hultstrom offers seasoned expertise in factor investing and smart beta strategies, supported by 23 years of experience and credentials including CFP®, CFA®, and ChFC®. Operating from Woodstock, GA, he employs a research-based approach with low-cost ETFs and factor tilts, serving high-net-worth clients with flat-fee and AUM-based options, distinguishing him through comprehensive planning and discretionary portfolio management.
Experience: 23 years
Avg account: $1,991,501
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