Independent, factor investing / smart beta financial advisors in Atlanta, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns or reduce risk by targeting specific investment factors like value or momentum. Without an advisor experienced in these approaches, you might end up with a portfolio that doesn't align with your goals or misunderstands factor risks.
- Factor selection expertise. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Portfolio integration. Confirm how they combine factor strategies with your existing investments to avoid unintended overlaps or gaps.
- Independent advice. Since these advisors operate independently, check how they tailor recommendations without pressure to sell proprietary products.
- Risk management focus. Factor investing involves unique risks; ensure they explain how they monitor and mitigate these over time.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Taylor S
CFP®, Series 65
Chamblee, GA
Verisail Partners, LLC
Taylor Stanfill offers expertise in factor investing and smart beta strategies, supported by 15 years of experience and CFP® certification, operating independently in Chamblee, GA. His firm, Verisail Partners, applies a top-down, asset-allocation approach using the Fama-French three-factor model, with flexible fee options including flat fees and hourly rates, distinguishing him from other advisors in the Atlanta area.
Experience: 15 years
Avg account: $1,079,382
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Anitha R
CFP®
Woodstock, GA
Financial Architects, LLC
Anitha Rao specializes in factor investing and smart beta strategies, supported by 15 years of experience and a CFP® certification, making her well-equipped to manage these approaches for clients in the Atlanta area. Her firm, Financial Architects, LLC, emphasizes academic research and long-term strategic asset allocation using low-cost funds with factor tilts, offering flat-fee comprehensive planning and serving high-net-worth individuals, which distinguishes her from other advisors.
Experience: 16 years
Avg account: $1,991,501
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William A
Series 66
Marietta, GA
Sentara Capital
William Allen specializes in factor investing and smart beta strategies, supported by 18 years of experience and a Series 66 designation. Operating independently with a flat-fee structure, he offers tailored portfolio management through Sentara Capital's six diverse portfolio models, blending core allocations with tactical and quantitative approaches, and provides educational workshops to enhance client understanding.
Experience: 19 years
Avg account: $706,973
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks brings 31 years of experience and specializes in factor investing and active portfolio management, making him well-suited for clients seeking smart beta strategies in the Atlanta area. His firm, Gradient Investments, offers fee-only discretionary portfolio management with a 1% AUM fee on preservation portfolios, serving a diverse client base including institutions and individuals, which distinguishes him from advisors focused solely on retail clients.
Experience: 31 years
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Carroll D
Series 63, Series 65
Atlanta, GA
Tcm
Carroll Davenport offers expertise in factor investing and active portfolio management, making him well-suited for clients seeking smart beta strategies in Atlanta. His firm, Trinity Capital Management, serves a diverse clientele including high-net-worth individuals and trusts, employs a broad investment menu with sub-advisers, and charges a flat fee for financial planning, distinguishing him from advisors with different fee structures or client focuses.
Experience: 18 years
Avg account: $331,770
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