CFP®-certified, factor investing / smart beta financial advisors in Dallas, TX
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns or reduce risk by targeting specific investment drivers. A common mistake is treating these strategies as simple index tracking rather than understanding the underlying factors and how they interact with your portfolio.
CFP® certification means these advisors have formal training in financial planning, which helps integrate factor investing into your broader financial goals.
- Factor selection insight. Ask how they choose which factors to emphasize and why those fit your risk tolerance and investment horizon.
- Portfolio integration. Confirm how they blend factor-based strategies with your existing assets to avoid unintended overlaps or gaps.
- Tax impact awareness. Since Texas has no state income tax but significant property and sales taxes, check how they consider federal tax effects alongside local tax realities in your plan.
- Ongoing strategy review. Factor exposures can shift over time; find out how often they reassess and adjust your portfolio accordingly.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Andrew H
CFP®, Series 63, Series 66
Dallas, TX
McElhenny Sheffield Capital Management, LLC
Andrew Hunt's expertise in factor investing and smart beta strategies, combined with his CFP® certification and 18 years of experience, equips him to integrate these approaches into comprehensive financial plans for Dallas clients. His firm employs proprietary quantitative models and offers discretionary management with flat-fee financial planning up to $5,000, distinguishing him through a blend of advanced investment techniques and transparent pricing.
Experience: 18 years
Avg account: $668,375
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Jonathan L
CFP®, CFA®, Series 63, Series 66
Addison, TX
Wealth Enhancement Advisory Services, LLC
Jonathan Lakin's 15 years of experience and dual CFP® and CFA® credentials equip him to integrate factor investing strategies effectively within comprehensive financial plans. Operating from a large SEC-registered firm, he offers flat fees and active portfolio management, catering to Baby Boomers and business owners, which distinguishes him from advisors focusing solely on passive strategies or smaller client bases.
Experience: 15 years
Avg account: $1,378,035
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Robert R
CFP®, Series 63, Series 65
Richardson, TX
Generational Wealth Advisors
Robert Rice Jr. specializes in factor investing and smart beta strategies, integrating these with comprehensive financial planning as a CFP® professional in Richardson, TX. His firm serves high-net-worth clients with a flat-fee structure and employs a multi-team advisory model focused on strategic asset allocation and diversification, distinguishing him from others by combining factor investing expertise with personalized, fee-transparent planning.
Experience: 14 years
Avg account: $2,805,052
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