CFP®-certified, factor investing / smart beta financial advisors in Richardson, TX
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns or reduce risk by targeting specific investment drivers. Without a knowledgeable advisor, you might end up with a portfolio that looks smart on paper but doesn't align with your goals or risk tolerance. CFP® certification means these advisors have formal training in financial planning, which helps integrate factor strategies into your broader financial picture.
- Factor selection rationale. Ask how they choose which factors to emphasize and why those fit your financial situation.
- Risk management approach. Confirm how they balance factor exposures to avoid unintended concentration or volatility.
- Tax impact awareness. Since Texas has no state income tax but significant property taxes, check how they consider federal taxes and local tax implications in your plan.
- Portfolio integration. Understand how they combine factor strategies with your existing investments and long-term goals.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Sarah C
CFP®, Series 66
Richardson, TX
Generational Wealth Advisors
Sarah Crowe's 23 years of experience and CFP® certification equip her to integrate factor investing and smart beta strategies effectively within comprehensive financial plans in Richardson, TX. Her firm, Generational Wealth Advisors, employs a multi-team model focusing on strategic asset allocation using institutional-share mutual funds, ETFs, and separately managed accounts, offering flat-fee and AUM-based pricing that may suit high-net-worth clients seeking diversified, tax-aware portfolios.
Experience: 23 years
Avg account: $2,805,052
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Andrew H
CFP®, Series 63, Series 66
Dallas, TX
McElhenny Sheffield Capital Management, LLC
Andrew Hunt's CFP® certification and 18 years of experience equip him to integrate factor investing strategies effectively within comprehensive financial plans. His firm, McElhenny Sheffield Capital Management, uses proprietary quantitative models and offers discretionary management, catering to individuals and institutions with flat-fee financial planning up to $5,000, distinguishing him from advisors with different fee structures or less quantitative focus.
Experience: 18 years
Avg account: $668,375
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Jonathan L
CFP®, CFA®, Series 63, Series 66
Addison, TX
Wealth Enhancement Advisory Services, LLC
Jonathan Lakin's 15 years of experience and dual CFP® and CFA® designations equip him to integrate factor investing and smart beta strategies effectively within comprehensive financial plans. Operating from a large SEC-registered firm, he offers flexible fee options including flat fees and hourly consulting, catering to mid-career professionals and baby boomers, which distinguishes him from advisors with narrower client focuses or fee structures.
Experience: 15 years
Avg account: $1,378,035
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