CFP®-certified, factor investing / smart beta financial advisors in Plano, TX
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without a knowledgeable advisor, you might end up with a portfolio that looks smart on paper but doesn't align with your risk tolerance or financial goals. CFP® certification means these advisors have formal training in financial planning, which helps integrate factor strategies into your broader plan.
- Factor selection rationale. Ask how they choose which factors to emphasize and why those fit your personal situation.
- Risk management approach. Confirm how they balance factor exposures to avoid unintended concentration or volatility.
- Tax impact awareness. Since Texas has no state income tax but significant property taxes, check how they consider federal taxes and local tax implications in your investment plan.
- Portfolio integration. Understand how they combine factor strategies with your existing assets and long-term objectives.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Sarah C
CFP®, Series 66
Richardson, TX
Generational Wealth Advisors
Sarah Crowe's expertise in factor investing and smart beta strategies, combined with her CFP® certification and 23 years of industry experience, equips her to integrate these approaches into comprehensive financial plans. Operating from Richardson, TX, she offers flat-fee financial planning and serves high-net-worth clients, emphasizing strategic asset allocation and diversification through institutional-share mutual funds, ETFs, and separately managed accounts.
Experience: 23 years
Avg account: $2,805,052
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Andrew H
CFP®, Series 63, Series 66
Dallas, TX
McElhenny Sheffield Capital Management, LLC
Andrew Hunt's expertise in factor investing and smart beta strategies is supported by 18 years of industry experience and CFP® certification, ensuring integration of these approaches within comprehensive financial plans. Operating from Dallas, TX, he offers flat-fee financial planning through McElhenny Sheffield Capital Management, which employs proprietary quantitative models and serves a diverse client base including high-net-worth individuals and institutions.
Experience: 18 years
Avg account: $668,375
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Jonathan L
CFP®, CFA®, Series 63, Series 66
Addison, TX
Wealth Enhancement Advisory Services, LLC
Jonathan Lakin's 15 years of experience and dual CFP® and CFA® credentials equip him to integrate factor investing strategies with comprehensive financial planning, ideal for clients in the Plano area seeking smart beta approaches. His affiliation with Wealth Enhancement Advisory Services, a large SEC-registered firm offering both active and passive management, complements his flat-fee and AUM-based pricing, catering well to Baby Boomers and mid-career professionals.
Experience: 15 years
Avg account: $1,378,035
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