CFP®-certified, factor investing / smart beta financial advisors in Irving, TX
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without a specialist, you might end up with a generic portfolio that misses these subtle but important tilts. CFP® certification means these advisors have formal training in financial planning, which helps integrate factor strategies into your broader goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and why those fit your financial situation.
- Portfolio construction approach. Confirm whether they build factor exposures through ETFs, mutual funds, or direct stock selection.
- Tax impact awareness. Since Texas has no state income tax but significant property taxes, check how they consider federal taxes and local tax burdens in your investment plan.
- Ongoing factor monitoring. Factor performance can vary over time; ask how often they review and adjust your factor exposures.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Andrew H
CFP®, Series 63, Series 66
Dallas, TX
McElhenny Sheffield Capital Management, LLC
Andrew Hunt's expertise in factor investing and active portfolio management suits clients seeking smart beta strategies in the Irving area. His firm employs proprietary quantitative models and offers discretionary management, while his flat-fee financial planning and 18 years of experience provide a transparent and seasoned approach compared to other advisors nearby.
Experience: 18 years
Avg account: $668,375
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Robert S
CFP®, Series 63
Mansfield, TX
Schulz Wealth, Ltd.
Robert Schulz offers expertise in factor investing and smart beta strategies, supported by his CFP® certification and 30 years of industry experience, making him well-suited for clients in Irving, TX seeking these approaches. His firm, Schulz Wealth, Ltd., serves high-net-worth individuals with a Modern Portfolio Theory-based approach, combining active and passive strategies and managing $438 million in assets, which distinguishes him from advisors with smaller client bases or less diversified methods.
Experience: 30 years
Avg account: $1,832,442
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Jonathan L
CFP®, CFA®, Series 63, Series 66
Addison, TX
Wealth Enhancement Advisory Services, LLC
Jonathan Lakin's 15 years of experience and dual CFP® and CFA® designations equip him to integrate factor investing and smart beta strategies effectively within comprehensive financial plans. Operating from a large SEC-registered firm, he offers flat fees starting at $250 and serves diverse clients including business owners and Baby Boomers, distinguishing him with a blend of active and passive portfolio management approaches.
Experience: 15 years
Avg account: $1,378,035
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Robert R
CFP®, Series 63, Series 65
Richardson, TX
Generational Wealth Advisors
Robert Rice Jr. is a CFP®-certified advisor near Irving, TX, specializing in factor investing and smart beta strategies, with over 10 years of experience and a background as an attorney and business owner. His firm, Generational Wealth Advisors, serves high-net-worth clients with discretionary investment management and employs a multi-team model emphasizing strategic asset allocation and diversification, offering flat-fee financial planning options.
Experience: 14 years
Avg account: $2,805,052
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