Seasoned, factor investing / smart beta financial advisors in Marietta, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. A common mistake is treating these strategies as simple index tracking rather than active factor selection and risk management.
- Factor exposure clarity. Ask how they choose and weight factors to align with your goals, not just follow a preset formula.
- Risk control approach. Confirm how they monitor and adjust for factor concentration risks that can lead to unexpected losses.
- Long-term consistency. Inquire about their process for maintaining factor tilts through market cycles, avoiding short-term chasing.
- Experience with seasoned markets. Seasoned advisors here bring decades of navigating factor performance shifts, which helps in adapting strategies over time.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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John E
CFP®, Series 63, Series 65
Atlanta, GA
Wealth Enhancement Advisory Services, LLC
John Ellard's 34 years of experience and CFP® certification equip him to manage factor investing strategies with seasoned insight, particularly for clients in Marietta, GA and nearby Atlanta. His firm, Wealth Enhancement Advisory Services, LLC, employs a strategic allocation approach blending passive and active managers, and offers flexible flat and hourly fee options, distinguishing him from advisors with narrower fee structures or less comprehensive investment oversight.
Experience: 34 years
Avg account: $1,378,035
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks brings 31 years of experience in factor investing and active portfolio management, making him well-equipped to handle seasoned factor investing needs in Marietta, GA. His firm, Gradient Investments, LLC, offers discretionary portfolio management with a focus on ETFs, mutual funds, and individual equities, charging a 1.00% fee for preservation portfolios, which may appeal to investors seeking independent, fee-only advisory services.
Experience: 31 years
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David H
CFP®, CFA®, ChFC®, Series 63, Series 65
Woodstock, GA
Financial Architects, LLC
David Hultstrom offers seasoned expertise in factor investing and smart beta strategies, supported by 23 years of experience and credentials including CFP®, CFA®, and ChFC®. Based in Woodstock, GA, his firm employs a research-driven approach with low-cost ETFs and factor tilts, serving high-net-worth clients with flat-fee comprehensive planning and discretionary portfolio management, distinguishing him from others by combining academic rigor with personalized service.
Experience: 23 years
Avg account: $1,991,501
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