Independent, factor investing / smart beta financial advisors in Minneapolis, MN
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without an advisor experienced in these approaches, you might end up with a portfolio that doesn't align with your risk tolerance or goals.
Being independent means these advisors aren't tied to a particular firm’s products, which can give you more flexibility in your investment choices.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial situation.
- Risk management approach. Confirm how they balance factor exposure with overall portfolio risk to avoid unintended concentration.
- Performance attribution. Look for advisors who explain how each factor contributes to returns and volatility over time.
- Tax-aware investing. Since Minnesota has relatively high taxes, check how they integrate tax considerations into factor-based strategies.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jay P
Series 65, Series 66
Edina, MN
Flourish Wealth Management Inc.
Jay Pluimer specializes in factor investing and smart beta strategies, applying a Modern Portfolio Theory-based, buy-and-hold approach with diversified, low-cost funds in Edina, MN. His firm offers flat-fee financial planning and serves high-net-worth clients, providing flexibility through independent advice and custom strategies like SRI/ESG, distinguishing him from other advisors in the Minneapolis area.
Experience: 11 years
Avg account: $2,886,737
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Valerie T
Series 65
Minnetonka, MN
Marquette Wealth Management
Valerie Thomas Ruth specializes in factor investing and smart beta strategies, leveraging a research-informed, factor-based active approach at Marquette Wealth Management in Minneapolis. She serves high-net-worth clients with a 1.00% AUM fee, offering diversified investment vehicles and discretionary management, which distinguishes her from others by combining independence with a focus on tailored, goal-driven portfolio construction.
Experience: 9 years
Avg account: $4,639,086
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Craig K
Series 63, Series 66
Minneapolis, MN
Associated Investment Services, Inc.
Craig Keisling offers expertise in factor investing and smart beta strategies, supported by 26 years of experience and Series 63 and 66 registrations. Operating independently in Minneapolis, he provides access to model portfolios and separately managed accounts with a fee range of 1.42% to 1.81%, serving individuals, small corporations, and trusts, which may offer more tailored investment flexibility compared to other advisors.
Experience: 26 years
Avg account: $303,096
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Steven W
Series 63
Bloomington, MN
Compass Financial Management LLC
Steven Walstad specializes in factor investing and smart beta strategies, offering independent advice from Bloomington, MN, with 29 years of experience. His firm serves a diverse client base including high-net-worth individuals and pension plans, using a blend of fundamental and technical analysis for both long- and short-term strategies, which may provide a broader investment approach compared to others focused solely on passive indexing.
Experience: 29 years
Avg account: $393,103
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Keith S
Series 63, Series 65
Maple Grove, MN
Lifeworks Advisors, LLC
Keith Severson in Maple Grove, MN, offers expertise in factor investing and smart beta strategies, supported by 34 years of experience and a planning-based tranche investment approach. His firm integrates tax and accounting services, which is valuable for Minnesota's tax environment, and serves a diverse client base including high-net-worth individuals and businesses, differentiating him with comprehensive financial planning and discretionary wealth management.
Experience: 34 years
Avg account: $506,000
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