Independent, factor investing / smart beta financial advisors in Minnesota
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to use factor investing or smart beta strategies, you likely want to improve your portfolio's risk and return by targeting specific investment factors like value, momentum, or quality. A common mistake is treating these strategies as simple market timing tools rather than disciplined, rules-based approaches.
- Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial goals.
- Portfolio integration. Confirm how they combine factor strategies with your existing investments to avoid unintended risks.
- Cost awareness. Factor investing can involve higher trading; check how they manage fees and turnover to protect your returns.
- Independent advice. These advisors operate without firm constraints, which can mean more flexible, client-focused strategy choices.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Steven S
ChFC®, Series 63
St. Paul, MN
Associated Investment Services, Inc.
Steven Schoeder's 31 years of experience and expertise in factor investing and active portfolio management make him well-suited for clients seeking independent, smart beta strategies in Minnesota. Operating through Associated Investment Services, Inc., he serves individual investors and small entities with a fee structure ranging from 1.42% to 1.81% AUM, offering model portfolios and separately managed accounts via third-party managers.
Experience: 31 years
Avg account: $303,096
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Jay P
Series 65, Series 66
Edina, MN
Flourish Wealth Management Inc.
Jay Pluimer specializes in factor investing and smart beta strategies, applying a Modern Portfolio Theory-based, buy-and-hold approach that integrates diversified, low-cost funds tailored for high-net-worth clients in Minnesota. His firm offers flat-fee financial planning and serves a broad client base including trusts and foundations, distinguishing him with flexible fee options and a focus on customized, cost-conscious portfolio management.
Experience: 11 years
Avg account: $2,886,737
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Valerie T
Series 65
Minnetonka, MN
Marquette Wealth Management
Valerie Thomas Ruth specializes in factor investing and smart beta strategies, applying a research-informed, factor-based active approach at Marquette Wealth Management in Minneapolis. With nine years of experience and a 1.00% AUM fee, she serves high-net-worth clients independently, integrating diversified investment vehicles and offering discretionary management tailored to complex portfolios.
Experience: 9 years
Avg account: $4,639,086
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Steven W
Series 63
Bloomington, MN
Compass Financial Management LLC
Steven Walstad specializes in factor investing and smart beta strategies, applying a disciplined, rules-based approach to enhance portfolio risk and return. Based in Bloomington, MN, he brings 29 years of experience and offers both discretionary portfolio management and retirement plan consulting, combining fundamental and technical analysis, which distinguishes him from other independent advisors in the region.
Experience: 29 years
Avg account: $393,103
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Matthew C
CFP®
Scandia, MN
Apella Wealth
Matthew Cosgriff specializes in factor investing and smart beta strategies, leveraging 12 years of experience and a CFP® certification to serve high-net-worth clients in Minnesota. His firm, Apella Wealth, uses a model-driven, quantitative approach and integrates third-party technologies, offering a 1.50% AUM fee and expertise in tax-loss harvesting and retirement plans, distinguishing him from other independent advisors in the region.
Experience: 12 years
Avg account: $1,287,176
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