Flat-fee, college savings (529s, UTMA, etc.) financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA custodial accounts. Without a clear plan, you might miss out on how to balance savings growth with financial aid impact or state tax benefits.
- Account type guidance. Confirm which college savings vehicles they recommend and why, especially how they fit your family's financial situation.
- Tax implications. Ask how they navigate California's high income taxes alongside benefits like Proposition 13's property tax limits.
- Withdrawal strategy. Understand their approach to timing distributions to minimize taxes and maximize aid eligibility.
- Flat-fee clarity. Since these advisors charge a set fee, check what services are included to avoid surprises.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Carmetta J
CFP®
San Francisco, CA
Joyner Financial Planning LLC
Carmetta Joyner specializes in college savings strategies including 529 plans and UTMA accounts, offering flat-fee financial planning in San Francisco. As a CFP® with four years of experience, she focuses on practical, actionable advice tailored to Millennials and the Sandwich Generation, differentiating her by combining cash flow management and retirement withdrawal strategies alongside her independent, client-focused approach.
Experience: 4 years
Avg account: $0
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Xu W
CFP®, Series 66
San Francisco, CA
LPL Financial
Xu Wang offers expertise in college savings plans like 529s and UTMA accounts, supported by 18 years of experience and CFP® certification, making him well-equipped to navigate tax implications and withdrawal strategies in San Francisco. Operating through LPL Financial, a large firm with extensive resources, he provides flat-fee financial planning, which may appeal to clients seeking transparent pricing and comprehensive wealth management services.
Experience: 19 years
Avg account: $399,489
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Amporn L
Series 63
San Francisco, CA
Amporn W. Leininger, Summit Financial Services
Amporn Leininger specializes in college savings plans like 529s and UTMA accounts, offering flat-fee, project-based financial planning in San Francisco. With 12 years of experience and expertise in tax and retirement planning, she provides comprehensive services including bookkeeping and insurance, differentiating her through a non-discretionary, hourly billing approach rather than asset-based fees.
Experience: 12 years
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Kathleen H
CFP®, Series 65
San Francisco, CA
Applied Advisor
Kathleen Hentges specializes in college savings strategies including 529 plans and UTMA accounts, supported by 22 years of experience and CFP® certification in San Francisco. Her firm, Applied Advisor, offers flat-fee, project-based financial planning and tax preparation, focusing on high-net-worth, pre-retired professionals with up to $5 million in assets, using a buy-and-hold approach with no-load mutual funds and ETFs.
Experience: 23 years
Avg account: $0
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Heather L
CFP®
San Francisco, CA
Clarity Financial
Heather Liston specializes in college savings strategies including 529 plans and UTMA accounts, offering flat-fee comprehensive financial plans in San Francisco. Her firm emphasizes passive, low-turnover portfolios and serves high-net-worth clients, distinguishing her with a CFP® certification and eight years of experience, alongside expertise in retirement and estate planning.
Experience: 9 years
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