Seasoned, college savings (529s, UTMA, etc.) financial advisors in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're planning for college savings, you want an advisor who understands how to balance your current finances with future education costs. A common mistake is focusing only on investment returns without considering how different savings vehicles impact your overall financial picture.
- Tax implications matter. Ask how they navigate state and federal tax benefits for 529 plans and UTMA accounts to maximize your savings.
- Flexible funding strategies. Confirm if they can adjust your plan as your child's education goals or financial situation changes.
- Experience with education costs. Look for advisors who consider tuition inflation and potential financial aid when recommending savings targets.
- Long-term coordination. Ensure they integrate college savings with your broader financial goals, like retirement and estate planning.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Stephen M
Series 63, Series 65
San Francisco, CA
Sutro Advisors
Stephen Miles brings 24 years of experience in San Francisco, specializing in college savings plans like 529s and UTMAs, alongside retirement and budgeting expertise. As an independent advisor at Sutro Advisors, he serves high-net-worth clients using a primarily passive investment approach with index funds and ETFs, offering flexible fee options including AUM and hourly rates, which may suit clients seeking tailored financial planning.
Experience: 24 years
Avg account: $673,105
-
Kathleen H
CFP®, Series 65
San Francisco, CA
Applied Advisor
Kathleen Hentges brings 22 years of experience and CFP® certification to college savings planning in San Francisco, focusing on 529 plans and UTMA accounts. Her independent firm offers flat-fee, project-based financial planning and tax preparation, primarily serving high-net-worth, mid-career professionals with invested assets up to $5 million, using a buy-and-hold approach with no-load mutual funds and ETFs.
Experience: 23 years
Avg account: $0
-
Chiu Ni W
CFP®, Series 63, Series 66
San Francisco, CA
LPL Financial
Chiu Ni Wang brings 31 years of experience and CFP® certification to college savings planning in San Francisco, specializing in 529 plans and UTMA accounts. Affiliated with LPL Financial, a large firm offering diverse investment solutions, Wang provides flat-fee financial planning and serves a broad client base including high-net-worth households, distinguishing her from advisors with narrower focuses or fee structures.
Experience: 32 years
Avg account: $399,489
-
John M
Series 63, Series 66
San Francisco, CA
Charles Schwab
John Metallic's 36 years of experience and expertise in college savings, including 529 plans and UTMA accounts, equip him to address the complexities of education funding in San Francisco. Affiliated with Charles Schwab, a large firm serving high-net-worth clients, he offers a 0.80% annual AUM fee and access to multi-asset model portfolios, distinguishing him with comprehensive investment options and seasoned guidance.
Experience: 37 years
-
Michael C
ChFC®, Series 63, Series 65
San Francisco, CA
Hilltop Advisors, LLC
Michael Coholan brings 23 years of experience in college savings planning, including 529 and UTMA accounts, tailored for high-net-worth clients in San Francisco. His firm uses a long-term, buy-and-hold strategy focusing on mutual funds, ETFs, and index funds, with flexible flat-fee options ranging from $10,000 to $40,000, distinguishing him from advisors with different fee structures or investment approaches.
Experience: 23 years
Avg account: $3,750,000
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in San Francisco, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)