Large-firm financial advisors working with HENRYs (high earners, not rich yet) in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built significant wealth, managing your finances in San Francisco's high-tax environment requires careful planning. Without a clear strategy, you might overlook how property tax limits under Proposition 13 can affect your long-term costs.
- Income and expense balance. Look for advisors who help you manage cash flow to cover high living costs while still saving effectively.
- Tax impact awareness. Confirm they understand California's tax landscape, including how Proposition 13 limits property tax increases.
- Career growth planning. Ask how they incorporate your potential income changes into your financial roadmap.
- Large-firm resources. These advisors often have access to extensive research and tools that can support complex financial situations.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Paul B
Series 66
Sausalito, CA
Wealth Enhancement Advisory Services, LLC
Paul Bergeron serves HENRY clients from a large firm with 15 years of experience and a Series 66 credential, offering expertise in active portfolio management and retirement plans for business owners. His firm combines active and passive strategies supported by extensive research, and he provides flexible fee options including flat fees and hourly consulting, distinguishing him from advisors focused solely on traditional asset management.
Experience: 15 years
Avg account: $1,378,035
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De Hao W
Series 63, Series 66
San Francisco, CA
Merrill
De Hao Wang at Merrill is equipped to assist HENRYs in San Francisco with tax-loss harvesting and active portfolio management, leveraging Merrill's large-firm resources and Bank of America integration. With three years of experience and a focus on mid-career professionals and executives, he offers managed strategies with a 1.10% AUM fee, distinguishing him through a blend of tax-efficient approaches and broad client service capabilities.
Experience: 3 years
Avg account: $860,085
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Larry A
CFP®, Series 63
San Francisco, CA
Cetera
Larry Anderson's extensive 36-year experience and CFP® certification equip him to assist HENRY clients in San Francisco with managing complex financial needs, including tax-loss harvesting and retirement plans for business owners. Operating within Cetera, a large firm, he offers flat-fee financial planning and consulting, differentiating him by combining seasoned expertise with flexible fee structures tailored to high earners navigating California's tax environment.
Experience: 36 years
Avg account: $306,089
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Lynda Z
Series 63, Series 65
Walnut Creek, CA
Lincoln Investment
Lynda Zwack's 35 years of experience and focus on HENRY clients make her well-suited to address the financial challenges faced by high earners in the San Francisco area, including managing cash flow and tax impacts. Affiliated with Lincoln Investment, a large firm managing $18.9 billion in assets, she offers flat-fee and hourly financial planning options, blending seasoned expertise with flexible fee structures.
Experience: 36 years
Avg account: $157,266
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Mark F
Series 63, Series 65
San Francisco, CA
RBC Capital Markets
Mark Friedman specializes in serving high earners not yet rich in San Francisco, leveraging 28 years of experience and expertise in tax-loss harvesting and concentrated stock management to navigate complex tax environments like Proposition 13. Affiliated with RBC Capital Markets, a large firm offering flat-fee options and extensive resources, he supports executives and business owners with tailored wealth management and sustainable investing strategies.
Experience: 29 years
Avg account: $1,017,425
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