Seasoned financial advisors working with HENRYs (high earners, not rich yet) in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you need an advisor who understands the unique cash flow and saving challenges you face. Without this focus, it's easy to overlook how your current expenses and taxes impact your ability to build lasting wealth.
- Income and expense balance. Look for advisors who help you manage spending habits alongside saving goals, not just investment returns.
- Tax impact awareness. California's high income taxes and property tax limits affect your net income; ask how they factor this into your planning.
- Career growth planning. Confirm they consider your potential income changes and how that affects your financial roadmap.
- Debt and savings coordination. Ensure they address managing any debt while building emergency funds and retirement savings simultaneously.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Mindy Y
South San Francisco, CA
Wealth Enhancement Advisory Services, LLC
Mindy Ying is well-equipped to assist high earners in San Francisco with 24 years of experience and a focus on HENRYs and mid-career professionals. She works at Wealth Enhancement Advisory Services, a large SEC-registered firm offering flat fees and a strategic investment approach blending passive and active management, which may appeal to clients seeking comprehensive planning beyond just portfolio management.
Experience: 24 years
Avg account: $1,378,035
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Robert S
CFP®, Series 63
San Francisco, CA
Cetera
Robert Silverman brings 42 years of experience and CFP® certification to support HENRY clients in San Francisco, focusing on wealth management and tax-loss harvesting. His affiliation with Cetera, a large firm offering flat-fee financial planning and consulting, provides access to diverse portfolio management and fiduciary solutions, distinguishing him from advisors with smaller firm resources or different fee structures.
Experience: 42 years
Avg account: $306,089
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Stephen G
Series 63, Series 65
San Francisco, CA
Merrill
Stephen Grobecker specializes in advising HENRYs in San Francisco, leveraging 29 years of experience and expertise in tax-loss harvesting and active portfolio management to address the unique financial challenges of high earners not yet rich. Affiliated with Merrill, a large firm offering managed accounts and discretionary portfolio management, he provides a comprehensive approach that integrates tax efficiency and diverse client services, differentiating him from advisors at smaller firms.
Experience: 29 years
Avg account: $860,085
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Lynda Z
Series 63, Series 65
Walnut Creek, CA
Lincoln Investment
Lynda Zwack specializes in serving HENRY clients and brings 35 years of experience, including expertise in wealth management and retirement plans for business owners. Operating from Walnut Creek with Lincoln Investment, a large firm managing $18.9 billion, she offers flexible fee options including flat and hourly fees, which may appeal to clients seeking tailored financial planning beyond standard asset-based fees.
Experience: 36 years
Avg account: $157,266
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Roy M
Series 63, Series 65
San Francisco, CA
RBC Capital Markets
Roy Mendoza Jr. specializes in serving HENRY clients in San Francisco, leveraging 34 years of experience and expertise in tax-loss harvesting and concentrated stock management to address complex financial needs. Affiliated with RBC Capital Markets, a large firm offering flat-fee options and diverse advisory programs, he provides tailored strategies that consider risk profiles and incorporate both in-house and third-party managers, distinguishing him from other advisors in the area.
Experience: 34 years
Avg account: $1,017,425
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