Independent, factor investing / smart beta financial advisors in Sandy Springs, GA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to use factor investing or smart beta strategies, you likely seek to improve returns by targeting specific investment drivers like value or momentum. Without an advisor who truly understands these approaches, you might end up with a portfolio that looks smart but doesn’t perform as expected.
- Independent perspective. These advisors operate without firm constraints, which can mean more flexibility in choosing factor-based funds or ETFs that fit your goals.
- Factor selection expertise. Ask how they decide which factors to emphasize and how they adjust for market cycles or your risk tolerance.
- Portfolio integration. Confirm how they blend factor strategies with your broader financial plan, not just as isolated investment choices.
- Cost awareness. Factor investing can involve higher turnover or fees; check how they manage expenses to protect your returns.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Taylor S
CFP®, Series 65
Chamblee, GA
Verisail Partners, LLC
Taylor Stanfill offers expertise in factor investing and smart beta strategies, supported by 15 years of experience and CFP® certification, operating independently from Chamblee, GA. His firm, Verisail Partners, uses a top-down, asset-allocation approach with a factor-based framework, providing flat-fee and AUM-based pricing, which may appeal to clients seeking comprehensive planning alongside factor investing.
Experience: 15 years
Avg account: $1,079,382
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Anitha R
CFP®
Woodstock, GA
Financial Architects, LLC
Anitha Rao offers expertise in factor investing and smart beta strategies, supported by 15 years of experience and a CFP® certification, making her well-suited for clients seeking independent advice in this area. Her firm emphasizes academic research and long-term strategic asset allocation using low-cost funds with factor tilts, and she serves high-net-worth clients with a flat-fee structure, distinguishing her from advisors with different fee models or client focuses.
Experience: 16 years
Avg account: $1,991,501
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William A
Series 66
Marietta, GA
Sentara Capital
William Allen specializes in factor investing and smart beta strategies, supported by 18 years of experience and a Series 66 designation. Operating independently with a flat-fee structure, he offers comprehensive portfolio management through Sentara Capital's six portfolio models, blending core allocations with tactical and quantitative strategies, which may appeal to clients seeking both active management and educational resources.
Experience: 19 years
Avg account: $706,973
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Mark F
Series 63, Series 65
Marietta, GA
Masterplan Retirement Consultants
Mark Fricks offers expertise in factor investing and smart beta strategies, supported by 31 years of industry experience and independent status, which allows flexible fund selection tailored to your goals. His firm, Gradient Investments, LLC, provides fee-only discretionary portfolio management with a 1.00% AUM fee for preservation portfolios, serving a diverse client base including institutional and individual investors near Sandy Springs, GA.
Experience: 31 years
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Carroll D
Series 63, Series 65
Atlanta, GA
Tcm
Carroll Davenport offers expertise in factor investing and smart beta strategies, supported by 18 years of experience and an independent, flat-fee approach at Trinity Capital Management. His firm provides discretionary portfolio management with a broad investment menu, serving high-net-worth clients and trusts, which may suit those seeking tailored factor-based portfolio integration in the Atlanta area.
Experience: 18 years
Avg account: $331,770
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