AUM per client for Enterprise firms serving clients in New Hampshire

AUM per client measures the total assets a firm manages divided by its client count, offering insight into the type of clients a firm serves. Higher averages usually indicate firms catering to high-net-worth individuals with more complex financial needs and higher minimum investment requirements. Lower averages suggest firms focused on broader access with more standardized services for affluent or mass-affluent clients.

In New Hampshire, enterprise firms show a median AUM per client of about $235,000, which is notably lower than the typical national range for firms of this size. This suggests that many New Hampshire-based enterprise firms may be serving a larger number of clients with more modest asset levels, possibly emphasizing accessibility and standardized service. The distribution indicates a mix of firms—some may be early-stage or intentionally focused on broader client bases, while others might specialize in higher-net-worth segments but with fewer clients. This diversity reflects the varied financial landscapes and client needs within the state.

For you, understanding AUM per client helps clarify what kind of advisory experience to expect. A higher AUM per client often means more personalized, complex planning but may come with higher minimums, while a lower figure typically signals more accessible services with less customization. Use this metric alongside others to find an advisor whose approach matches your financial situation and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in New Hampshire 67 firms
Very Low $100K-$210K
Low $210K-$230K
Typical $230K-$270K
High $270K-$810K
Very High $810K-$2.2M
5th 20th 40th 60th 80th 95th

Median: $240K

Firm
AUM/client
AUM
Clients
HNW client %
Schwab Wealth Advisory
Very Low $0
168,774
0%
Transamerica Financial Advisors logo Transamerica Financial Advisors
Very Low $49K
$2.1B
42,497
3%
Valic Financial Advisors logo Valic Financial Advisors
Very Low $100K
$29B
292,989
1%
Lincoln Investment logo Lincoln Investment
Very Low $160K
$22B
138,132
3%
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low $170K
$2.5B
14,275
0%
Huntington Financial Advisors logo Huntington Financial Advisors
Very Low $180K
$7.8B
42,153
2%
SPC logo SPC
Very Low $190K
$5.9B
30,595
3%
Citizens securities, Inc. logo Citizens securities, Inc.
Low $210K
$13B
60,162
0%
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low $210K
$9.7B
45,194
1%
First Command Advisory Services logo First Command Advisory Services
Low $210K
$24B
113,511
3%
ESI Financial Advisors logo ESI Financial Advisors
Low $220K
$2.6B
11,897
26%
Independent Financial partners logo Independent Financial partners
Low $230K
$12B
52,539
35%
Guardian Life logo Guardian Life
Typical $230K
$19B
80,267
22%
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical $230K
$13B
54,810
9%
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Typical $240K
$31B
132,722
20%
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
Typical $240K
$3.9B
16,313
19%
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Typical $260K
$7.9B
30,867
4%
TD private Client Wealth LLC logo TD private Client Wealth LLC
High $270K
$6.9B
25,351
6%
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
High $290K
$8.2B
27,999
2%
Private Advisor Group, LLC logo Private Advisor Group, LLC
High $300K
$42B
139,740
16%
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
High $310K
$3.7B
12,045
15%
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
High $310K
$4.9B
15,798
0%
Principal Financial Services logo Principal Financial Services
High $320K
$17B
51,650
5%
&PARTNERS logo &PARTNERS
High $380K
$21B
53,863
22%
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
High $390K
$16B
42,227
37%
Janney Montgomery Scott logo Janney Montgomery Scott
High $410K
$98B
239,764
42%
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High $410K
$12B
30,039
16%
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
High $420K
$9.9B
23,624
10%
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
High $430K
$2.2B
5,018
6%
Integrity Alliance, LLC logo Integrity Alliance, LLC
High $450K
$4.8B
10,660
10%
Independent Financial Group, LLC logo Independent Financial Group, LLC
High $470K
$12B
25,896
9%
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
High $510K
$15B
29,516
13%
Advice and Planning Services logo Advice and Planning Services
High $520K
$38B
72,469
65%
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
High $550K
$18B
32,532
1%
Empower Advisory Group logo Empower Advisory Group
High $570K
$170B
293,347
7%
Commonwealth Financial Network logo Commonwealth Financial Network
High $570K
$200B
355,973
12%
Oppenheimer logo Oppenheimer
High $610K
$23B
37,047
3%
Kestra Advisory logo Kestra Advisory
High $620K
$71B
115,285
23%
Citigroup Global Markets logo Citigroup Global Markets
High $710K
$41B
58,096
40%
Integrated Wealth Concepts LLC logo Integrated Wealth Concepts LLC
High $780K
$23B
29,187
36%
NEwEdge Advisors logo NEwEdge Advisors
Very High $810K
$40B
48,809
27%
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High $830K
$35B
41,723
56%
Prime Capital Financial logo Prime Capital Financial
Very High $850K
$19B
22,129
25%
CWM, LLC logo CWM, LLC
Very High $880K
$46B
52,263
14%
Allworth financial, L.P. logo Allworth financial, L.P.
Very High $1.1M
$32B
28,786
32%
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High $1.4M
$110B
80,986
34%
William Blair & Company L.L.C. logo William Blair & Company L.L.C.
Very High $1.5M
$53B
35,296
26%
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
Very High $1.6M
$31B
19,025
23%
Beacon Pointe Advisors, LLC logo Beacon Pointe Advisors, LLC
Very High $1.7M
$49B
29,565
39%
Rockefeller Capital management logo Rockefeller Capital management
Very High $1.7M
$82B
47,801
32%
Creative Planning logo Creative Planning
Very High $2.1M
$180B
87,051
45%
Mariner logo Mariner
Very High $2.1M
$120B
54,583
41%
Ep Wealth Advisors logo Ep Wealth Advisors
Very High $2.1M
$42B
19,618
8%
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High $2.2M
$34B
15,740
31%
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High $2.2M
$78B
35,044
53%
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Very High $2.6M
$160B
61,002
49%
Hightower Advisors logo Hightower Advisors
Very High $2.8M
$180B
62,807
46%
Lido logo Lido
Very High $2.9M
$38B
13,043
75%
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High $3.1M
$50B
16,170
98%
Cerity partners LLC logo Cerity partners LLC
Very High $4.6M
$110B
24,945
58%
Moneta Group Investment Advisors, LLC logo Moneta Group Investment Advisors, LLC
Very High $5.3M
$47B
8,840
62%
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High $5.5M
$44B
8,083
25%
First Manhattan Co. LLC logo First Manhattan Co. LLC
Very High $5.6M
$34B
6,080
63%
Corient logo Corient
Very High $6.1M
$160B
25,963
75%
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High $11M
$12B
1,177
100%
Cresset Asset Management, LLC logo Cresset Asset Management, LLC
Very High $15M
$70B
4,746
77%
IEQ Capital, LLC logo IEQ Capital, LLC
Very High $25M
$57B
2,300
100%
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