AUM per client for Enterprise firms serving clients in Alabama

AUM per client represents the total assets a firm manages divided by its client count, offering insight into the type of clients a firm typically serves. Higher AUM per client often indicates firms that cater to high-net-worth individuals with complex financial needs, while lower figures suggest broader access with more standardized services for a wider client base.

In Alabama, enterprise firms show a median AUM per client of about $270,000, which is notably lower than the typical national range for firms of this size. With 63 firms and over 1,600 advisors, the distribution suggests that many Alabama-based enterprise firms focus on serving affluent and mass-affluent clients rather than ultra-high-net-worth individuals. This could reflect a mix of firms that are either early in their growth stage or intentionally structured to provide more accessible, streamlined services to a broader client base. The presence of some firms with higher AUM per client indicates that there are also specialized teams catering to wealthier clients, but the overall pattern leans toward more moderate asset levels per client.

For you, this means that when evaluating enterprise firms in Alabama, a lower AUM per client doesn’t imply lesser quality but rather a different client focus—often more accessible minimums and standardized offerings. Conversely, firms with higher AUM per client may offer more bespoke, complex planning but typically require larger asset commitments. Understanding where a firm falls on this spectrum can help you find an advisor whose services and client focus align with your financial situation and goals. Use this metric alongside others to get a fuller picture of fit.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Alabama 63 firms
Very Low $100K-$210K
Low $210K-$230K
Typical $230K-$320K
High $320K-$520K
Very High $520K-$2.1M
5th 20th 40th 60th 80th 95th

Median: $270K

Firm
AUM/client
AUM
Clients
HNW client %
Transamerica Financial Advisors logo Transamerica Financial Advisors
Very Low $49K
$2.1B
42,497
3%
Transamerica Retirement Advisors, LLC logo Transamerica Retirement Advisors, LLC
Very Low $82K
$17B
212,700
0%
Valic Financial Advisors logo Valic Financial Advisors
Very Low $100K
$29B
292,989
1%
Planmember Securities Corporation logo Planmember Securities Corporation
Very Low $130K
$9.2B
69,441
1%
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low $170K
$2.5B
14,275
0%
PNC Wealth Management logo PNC Wealth Management
Very Low $180K
$29B
160,885
2%
SPC logo SPC
Very Low $190K
$5.9B
30,595
3%
Citizens securities, Inc. logo Citizens securities, Inc.
Low $210K
$13B
60,162
0%
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low $210K
$9.7B
45,194
1%
First Command Advisory Services logo First Command Advisory Services
Low $210K
$24B
113,511
3%
ESI Financial Advisors logo ESI Financial Advisors
Low $220K
$2.6B
11,897
26%
Independent Financial partners logo Independent Financial partners
Low $230K
$12B
52,539
35%
FIFTH THIRD SECURITIES, Inc. logo FIFTH THIRD SECURITIES, Inc.
Low $230K
$11B
46,299
4%
Guardian Life logo Guardian Life
Typical $230K
$19B
80,267
22%
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical $230K
$13B
54,810
9%
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Typical $240K
$31B
132,722
20%
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
Typical $240K
$3.9B
16,313
19%
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Typical $260K
$7.9B
30,867
4%
TD private Client Wealth LLC logo TD private Client Wealth LLC
Typical $270K
$6.9B
25,351
6%
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
Typical $290K
$8.2B
27,999
2%
Private Advisor Group, LLC logo Private Advisor Group, LLC
Typical $300K
$42B
139,740
16%
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
Typical $310K
$3.7B
12,045
15%
Principal Financial Services logo Principal Financial Services
High $320K
$17B
51,650
5%
&PARTNERS logo &PARTNERS
High $380K
$21B
53,863
22%
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
High $390K
$16B
42,227
37%
AE Wealth Management, LLC logo AE Wealth Management, LLC
High $390K
$49B
127,213
7%
Janney Montgomery Scott logo Janney Montgomery Scott
High $410K
$98B
239,764
42%
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
High $420K
$9.9B
23,624
10%
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
High $430K
$2.2B
5,018
6%
T. Rowe Price Advisory Services, Inc. logo T. Rowe Price Advisory Services, Inc.
High $440K
$5.9B
13,517
0%
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
High $450K
$13B
29,363
3%
Integrity Alliance, LLC logo Integrity Alliance, LLC
High $450K
$4.8B
10,660
10%
Independent Financial Group, LLC logo Independent Financial Group, LLC
High $470K
$12B
25,896
9%
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
High $510K
$15B
29,516
13%
Advice and Planning Services logo Advice and Planning Services
Very High $520K
$38B
72,469
65%
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Very High $550K
$18B
32,532
1%
Truist Advisory Services logo Truist Advisory Services
Very High $560K
$71B
126,145
26%
Empower Advisory Group logo Empower Advisory Group
Very High $570K
$170B
293,347
7%
Commonwealth Financial Network logo Commonwealth Financial Network
Very High $570K
$200B
355,973
12%
Oppenheimer logo Oppenheimer
Very High $610K
$23B
37,047
3%
Kestra Advisory logo Kestra Advisory
Very High $620K
$71B
115,285
23%
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Very High $710K
$18B
24,844
17%
Citigroup Global Markets logo Citigroup Global Markets
Very High $710K
$41B
58,096
40%
NEwEdge Advisors logo NEwEdge Advisors
Very High $810K
$40B
48,809
27%
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High $830K
$35B
41,723
56%
CWM, LLC logo CWM, LLC
Very High $880K
$46B
52,263
14%
Mesirow Financial Investment Management, Inc. logo Mesirow Financial Investment Management, Inc.
Very High $920K
$13B
14,056
100%
Allworth financial, L.P. logo Allworth financial, L.P.
Very High $1.1M
$32B
28,786
32%
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High $1.4M
$110B
80,986
34%
Savant Wealth Management logo Savant Wealth Management
Very High $2.1M
$49B
23,288
28%
Creative Planning logo Creative Planning
Very High $2.1M
$180B
87,051
45%
Mariner logo Mariner
Very High $2.1M
$120B
54,583
41%
Ep Wealth Advisors logo Ep Wealth Advisors
Very High $2.1M
$42B
19,618
8%
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High $2.2M
$34B
15,740
31%
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High $2.2M
$78B
35,044
53%
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Very High $2.6M
$160B
61,002
49%
Hightower Advisors logo Hightower Advisors
Very High $2.8M
$180B
62,807
46%
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High $3.1M
$50B
16,170
98%
Moneta Group Investment Advisors, LLC logo Moneta Group Investment Advisors, LLC
Very High $5.3M
$47B
8,840
62%
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High $5.5M
$44B
8,083
25%
First Manhattan Co. LLC logo First Manhattan Co. LLC
Very High $5.6M
$34B
6,080
63%
Corient logo Corient
Very High $6.1M
$160B
25,963
75%
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High $11M
$12B
1,177
100%
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