AUM per client for Enterprise firms serving clients in Hawaii

AUM per client measures the total assets a firm manages divided by its client count, offering insight into the type of clients a firm typically serves. Higher AUM per client often indicates firms that focus on high-net-worth individuals with more complex financial needs, while lower figures suggest broader access with more standardized services for a wider client base.

In Hawaii, enterprise firms show a median AUM per client of about $230,599, which is notably lower than the national median for enterprise firms. This suggests that many of these firms in Hawaii may be serving a broader range of clients, possibly with lower minimum investment thresholds and more standardized service models. The distribution indicates a concentration around this median, with fewer firms managing extremely high AUM per client compared to the national landscape. This pattern could reflect either firms in earlier growth stages or those intentionally maintaining a more accessible client base rather than focusing solely on high-net-worth clients.

For you, understanding AUM per client helps clarify what kind of advisory experience to expect. A higher number typically means more personalized, complex planning geared toward wealthier clients, while a lower number points to firms designed for broader access and more standardized approaches. There’s no single “right” number—it depends on your financial situation and service preferences. Use this metric alongside others to find a firm that aligns with your needs.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Hawaii 43 firms
Very Low $100K-$130K
Low $130K-$230K
Typical $230K-$230K
High $230K-$270K
Very High $270K-$2.1M
5th 20th 40th 60th 80th 95th

Median: $230K

Firm
AUM/client
AUM
Clients
HNW client %
Transamerica Financial Advisors logo Transamerica Financial Advisors
Very Low $49K
$2.1B
42,497
3%
Valic Financial Advisors logo Valic Financial Advisors
Very Low $100K
$29B
292,989
1%
GWN Securities Inc. logo GWN Securities Inc.
Very Low $130K
$4.7B
37,763
6%
Planmember Securities Corporation logo Planmember Securities Corporation
Low $130K
$9.2B
69,441
1%
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Low $170K
$2.5B
14,275
0%
Citizens Securities, Inc. logo Citizens Securities, Inc.
Low $210K
$13B
60,162
0%
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low $210K
$9.7B
45,194
1%
First Command Advisory Services logo First Command Advisory Services
Low $210K
$24B
113,511
3%
Guardian Life logo Guardian Life
High $230K
$19B
80,267
22%
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
High $230K
$13B
54,810
9%
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
High $240K
$31B
132,722
20%
VOYA Financial Advisors, Inc. logo VOYA Financial Advisors, Inc.
High $240K
$3.9B
16,313
19%
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
High $260K
$7.9B
30,867
4%
TD private Client Wealth LLC logo TD private Client Wealth LLC
Very High $270K
$6.9B
25,351
6%
HSBC Securities (USA) Inc. logo HSBC Securities (USA) Inc.
Very High $310K
$3.7B
12,045
15%
&PARTNERS logo &PARTNERS
Very High $380K
$21B
53,863
22%
AE Wealth Management, LLC logo AE Wealth Management, LLC
Very High $390K
$49B
127,213
7%
Janney Montgomery Scott logo Janney Montgomery Scott
Very High $410K
$98B
239,764
42%
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
Very High $410K
$12B
30,039
16%
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
Very High $430K
$2.2B
5,018
6%
Integrity Alliance, LLC logo Integrity Alliance, LLC
Very High $450K
$4.8B
10,660
10%
Independent Financial Group, LLC logo Independent Financial Group, LLC
Very High $470K
$12B
25,896
9%
Osaic Advisory Services, LLC logo Osaic Advisory Services, LLC
Very High $510K
$15B
29,516
13%
Advice and Planning Services logo Advice and Planning Services
Very High $520K
$38B
72,469
65%
D.A. Davidson & Co. logo D.A. Davidson & Co.
Very High $550K
$38B
68,135
27%
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Very High $550K
$18B
32,532
1%
Empower Advisory Group logo Empower Advisory Group
Very High $570K
$170B
293,347
7%
Commonwealth Financial Network logo Commonwealth Financial Network
Very High $570K
$200B
355,973
12%
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Very High $710K
$18B
24,844
17%
Integrated Wealth Concepts LLC logo Integrated Wealth Concepts LLC
Very High $780K
$23B
29,187
36%
Newedge Advisors logo Newedge Advisors
Very High $810K
$40B
48,809
27%
Cetera Planning Partners logo Cetera Planning Partners
Very High $850K
$4B
4,748
31%
Allworth financial, L.P. logo Allworth financial, L.P.
Very High $1.1M
$32B
28,786
32%
Creative Planning logo Creative Planning
Very High $2.1M
$180B
87,051
45%
Mariner logo Mariner
Very High $2.1M
$120B
54,583
41%
EP Wealth Advisors logo EP Wealth Advisors
Very High $2.1M
$42B
19,618
8%
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High $2.2M
$34B
15,740
31%
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High $2.2M
$78B
35,044
53%
Hightower Advisors logo Hightower Advisors
Very High $2.8M
$180B
62,807
46%
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High $3.1M
$50B
16,170
98%
Cresset Asset Management, LLC logo Cresset Asset Management, LLC
Very High $15M
$70B
4,746
77%
IEQ Capital, LLC logo IEQ Capital, LLC
Very High $25M
$57B
2,300
100%
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