Clients per advisor for Enterprise firms serving clients in New Jersey

Most financial advisors serve between 50 and 90 clients, though this number can vary widely based on the firm’s size, client focus, and service approach. For enterprise firms—those with hundreds to thousands of advisors and tens of billions in assets—the number of clients per advisor often reflects a balance between personalized service and scalable operations. Understanding how many clients an advisor manages can give you insight into how they work and what kind of experience you might expect.

In New Jersey, enterprise firm advisors typically serve around 55 clients each, slightly below the national median of 62. Among the 95 firms operating in the state, client loads range broadly, with many advisors managing between 44 and 123 clients. This distribution suggests a mix of approaches: some advisors may focus on more relationship-driven, personalized service with fewer clients, while others handle larger client bases supported by centralized teams and standardized processes. The variation indicates that New Jersey’s enterprise firms offer both more intimate advisory relationships and more scalable models, depending on the firm’s strategy and client needs.

For you, this means there isn’t a single “right” number of clients per advisor. Lower client loads often signal more individualized attention, while higher loads can mean more efficient service and potentially lower costs. Use this metric alongside others to find an advisor whose approach matches your preferences for personalization and value. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in New Jersey 84 firms
Very Low 24-39 per advisor
Low 39-44
Typical 44-62
High 62-123
Very High 123-228
5th 20th 40th 60th 80th 95th

Median: 55

Firm
Client/advisor ratio
Clients
Advisors in USA
Advisors in NJ
Transamerica Retirement Advisors, LLC logo Transamerica Retirement Advisors, LLC
Very High 709
212,700
300
8
Lincoln Investment logo Lincoln Investment
Very High 460
138,132
300
24
AE Wealth Management, LLC logo AE Wealth Management, LLC
Very High 288
127,213
442
5
Valic Financial Advisors logo Valic Financial Advisors
Very High 228
292,989
1,283
64
Wells Fargo Investment Institute, Inc.
Very High 228
11,181
49
2
Private Advisor Group, LLC logo Private Advisor Group, LLC
Very High 189
139,740
741
109
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 181
239,764
1,328
83
Empower Advisory Group logo Empower Advisory Group
Very High 175
293,347
1,673
41
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Very High 172
54,810
318
8
Independent Financial partners logo Independent Financial partners
Very High 163
52,539
322
Planmember Securities Corporation logo Planmember Securities Corporation
Very High 160
69,441
433
1
PNC Wealth Management logo PNC Wealth Management
Very High 143
160,885
1,123
92
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 129
16,170
125
6
Commonwealth Financial Network logo Commonwealth Financial Network
Very High 123
355,973
2,891
51
&PARTNERS logo &PARTNERS
High 116
53,863
465
19
Allworth financial, L.P. logo Allworth financial, L.P.
High 114
28,786
252
10
Schwab Wealth Advisory
High 114
168,774
1,487
16
First Command Advisory Services logo First Command Advisory Services
High 111
113,511
1,023
9
Goldman Sachs Wealth Services logo Goldman Sachs Wealth Services
High 105
115,350
1,100
92
First Manhattan Co. LLC logo First Manhattan Co. LLC
High 105
6,080
58
D.A. DAVIDSON & Co. logo D.A. DAVIDSON & Co.
High 100
68,135
678
2
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
High 91
37,955
418
6
Citizens Securities, Inc. logo Citizens Securities, Inc.
High 89
60,162
676
15
Cwm, Llc logo Cwm, Llc
High 88
52,263
591
8
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
High 88
39,386
447
42
wealth Enhancement Advisory Services, LLC logo wealth Enhancement Advisory Services, LLC
High 88
80,986
922
34
Prime Capital Financial logo Prime Capital Financial
High 87
22,129
255
1
GWN Securities Inc. logo GWN Securities Inc.
High 85
37,763
443
46
Osaic Advisory Services, LLC logo Osaic Advisory Services, LLC
High 84
29,516
350
7
Newedge Advisors logo Newedge Advisors
High 84
48,809
584
18
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High 83
30,039
361
15
Kestra Advisory logo Kestra Advisory
Typical 82
115,285
1,401
55
Creative Planning logo Creative Planning
Typical 78
87,051
1,115
8
Capital Group Private Client Services, Inc. logo Capital Group Private Client Services, Inc.
Typical 76
7,684
101
Clearstead; Clearstead Advisory Solutions logo Clearstead; Clearstead Advisory Solutions
Typical 73
4,311
59
1
Integrated Wealth Concepts LLC logo Integrated Wealth Concepts LLC
Typical 71
25,274
355
13
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Typical 68
24,844
366
2
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Typical 66
32,532
495
19
Beacon Pointe Advisors, LLC logo Beacon Pointe Advisors, LLC
Typical 66
29,565
451
16
SPC logo SPC
Typical 65
30,595
473
12
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Typical 65
30,867
478
8
Truist Advisory Services logo Truist Advisory Services
Typical 62
126,145
2,022
9
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
Typical 62
27,999
449
34
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Typical 62
61,002
986
7
EP Wealth Advisors logo EP Wealth Advisors
Typical 62
19,618
318
Gotham Asset Management, LLC logo Gotham Asset Management, LLC
Typical 61
245
4
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
Typical 61
23,624
387
Hightower Advisors logo Hightower Advisors
Typical 60
62,807
1,043
29
Mariner logo Mariner
Typical 59
54,583
922
51
Independent Financial Group, LLC logo Independent Financial Group, LLC
Low 56
25,896
461
5
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
Low 55
29,363
536
7
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Low 55
132,722
2,426
79
TD private Client Wealth LLC logo TD private Client Wealth LLC
Low 55
25,351
465
103
key Investment Services LLC logo key Investment Services LLC
Low 54
34,509
637
1
Mai Capital Management, LLC logo Mai Capital Management, LLC
Low 54
15,740
291
4
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Low 52
35,044
669
9
FIFTH THIRD SECURITIES, Inc. logo FIFTH THIRD SECURITIES, Inc.
Low 50
46,299
918
ROCKEFELLER Capital Management logo ROCKEFELLER Capital Management
Low 49
47,801
966
38
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
Low 49
19,025
390
36
Corient logo Corient
Low 48
25,963
543
30
Savant Wealth Management logo Savant Wealth Management
Low 47
17,555
375
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Low 47
8,083
173
Advice and Planning Services logo Advice and Planning Services
Low 44
72,469
1,656
72
Primerica Advisors logo Primerica Advisors
Low 43
80,267
1,885
181
LIDO logo LIDO
Low 42
13,043
307
1
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 39
42,497
1,083
36
Cerity partners LLC logo Cerity partners LLC
Very Low 37
24,945
682
9
Principal Financial Services logo Principal Financial Services
Very Low 36
51,650
1,438
16
Moneta Group Investment Advisors, LLC logo Moneta Group Investment Advisors, LLC
Very Low 36
8,840
247
6
Oppenheimer logo Oppenheimer
Very Low 32
37,047
1,145
62
Integrity Alliance, LLC logo Integrity Alliance, LLC
Very Low 32
10,660
336
8
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
Very Low 31
12,045
383
13
T. Rowe Price Advisory Services, Inc. logo T. Rowe Price Advisory Services, Inc.
Very Low 31
13,517
440
1
HB Wealth logo HB Wealth
Very Low 30
4,808
160
1
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
Very Low 30
15,798
530
19
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 28
14,275
514
15
Capital Analysts logo Capital Analysts
Very Low 25
15,611
624
54
Cresset Asset Management, LLC logo Cresset Asset Management, LLC
Very Low 25
4,746
191
1
VOYA Financial Advisors, Inc. logo VOYA Financial Advisors, Inc.
Very Low 25
16,313
658
4
Citigroup Global Markets logo Citigroup Global Markets
Very Low 24
58,096
2,423
67
ESI Financial Advisors logo ESI Financial Advisors
Very Low 24
11,897
506
45
TLG Advisors, INC. logo TLG Advisors, INC.
Very Low 16
5,018
308
22
IEQ Capital, LLC logo IEQ Capital, LLC
Very Low 14
2,300
170
Pathstone logo Pathstone
Very Low 12
1,979
167
9
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