HNW client percentage for Enterprise firms serving clients in Alabama

High-net-worth (HNW) client percentage represents the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm primarily serves: a higher percentage suggests a focus on wealthier clients with more complex financial needs, while a lower percentage points to broader accessibility and potentially more standardized services.

In Alabama, among enterprise firms—which typically have 300 to 3,000 advisors or over $30 billion in assets—the median HNW client percentage is 20.44%, matching the national median for this category. With 63 firms and about 1,624 advisors statewide, the distribution shows a range from very low to very high HNW client shares, with some firms serving predominantly high-net-worth clients and others catering more to affluent or mass-affluent households. This spread suggests that Alabama’s enterprise firms include both those intentionally focused on high-net-worth individuals and those with a more diverse client base, blending specialized HNW teams with broader advisory services.

For you, understanding a firm’s HNW client percentage offers insight into its typical client profile and service approach, but there’s no single “right” number. A higher percentage often means higher account minimums and more tailored planning, while a lower percentage may indicate greater accessibility and more standardized offerings. Use this metric alongside others to find a firm whose client focus and service style align with your financial situation and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Alabama 63 firms
Very Low 1%-1%
Low 1%-12%
Typical 12%-22%
High 22%-65%
Very High 65%-65%
5th 20th 40th 60th 80th 95th

Median: 20%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Transamerica Retirement Advisors, LLC logo Transamerica Retirement Advisors, LLC
Very Low 0%
212,700
$82K
T. Rowe Price Advisory Services, Inc. logo T. Rowe Price Advisory Services, Inc.
Very Low 0%
13,517
$440K
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 0%
5
14,275
$170K
Citizens securities, Inc. logo Citizens securities, Inc.
Very Low 0%
44
60,162
$210K
Valic Financial Advisors logo Valic Financial Advisors
Low 1%
1,913
292,989
$100K
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Low 1%
244
32,532
$550K
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low 1%
467
45,194
$210K
Planmember Securities Corporation logo Planmember Securities Corporation
Low 1%
898
69,441
$130K
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
Low 2%
553
27,999
$290K
PNC Wealth Management logo PNC Wealth Management
Low 2%
3,185
160,885
$180K
SPC logo SPC
Low 3%
832
30,595
$190K
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 3%
1,218
42,497
$49K
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
Low 3%
904
29,363
$450K
Oppenheimer logo Oppenheimer
Low 3%
1,229
37,047
$610K
First Command Advisory Services logo First Command Advisory Services
Low 3%
3,852
113,511
$210K
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Low 4%
1,261
30,867
$260K
FIFTH THIRD SECURITIES, Inc. logo FIFTH THIRD SECURITIES, Inc.
Low 4%
1,938
46,299
$230K
Principal Financial Services logo Principal Financial Services
Low 5%
2,638
51,650
$320K
TD private Client Wealth LLC logo TD private Client Wealth LLC
Low 6%
1,518
25,351
$270K
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
Low 6%
301
5,018
$430K
Empower Advisory Group logo Empower Advisory Group
Low 7%
20,524
293,347
$570K
AE Wealth Management, LLC logo AE Wealth Management, LLC
Low 7%
9,444
127,213
$390K
Ep Wealth Advisors logo Ep Wealth Advisors
Low 8%
1,589
19,618
$2.1M
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Low 9%
4,860
54,810
$230K
Independent Financial Group, LLC logo Independent Financial Group, LLC
Low 9%
2,438
25,896
$470K
Integrity Alliance, LLC logo Integrity Alliance, LLC
Low 10%
1,082
10,660
$450K
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
Low 10%
2,423
23,624
$420K
Commonwealth Financial Network logo Commonwealth Financial Network
Typical 12%
41,874
355,973
$570K
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
Typical 13%
3,755
29,516
$510K
CWM, LLC logo CWM, LLC
Typical 14%
7,231
52,263
$880K
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
Typical 15%
1,791
12,045
$310K
Private Advisor Group, LLC logo Private Advisor Group, LLC
Typical 16%
22,083
139,740
$300K
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Typical 17%
4,159
24,844
$710K
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
Typical 19%
3,095
16,313
$240K
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Typical 20%
27,125
132,722
$240K
Guardian Life logo Guardian Life
High 22%
17,261
80,267
$230K
&PARTNERS logo &PARTNERS
High 22%
11,803
53,863
$380K
Kestra Advisory logo Kestra Advisory
High 23%
26,123
115,285
$620K
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
High 25%
2,020
8,083
$5.5M
ESI Financial Advisors logo ESI Financial Advisors
High 26%
3,041
11,897
$220K
Truist Advisory Services logo Truist Advisory Services
High 26%
32,526
126,145
$560K
NEwEdge Advisors logo NEwEdge Advisors
High 27%
13,112
48,809
$810K
Savant Wealth Management logo Savant Wealth Management
High 28%
6,562
23,288
$2.1M
MAI Capital Management, LLC logo MAI Capital Management, LLC
High 31%
4,902
15,740
$2.2M
Allworth financial, L.P. logo Allworth financial, L.P.
High 32%
9,283
28,786
$1.1M
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
High 34%
27,424
80,986
$1.4M
Independent Financial partners logo Independent Financial partners
High 35%
18,190
52,539
$230K
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
High 37%
15,578
42,227
$390K
Citigroup Global Markets logo Citigroup Global Markets
High 40%
23,441
58,096
$710K
Mariner logo Mariner
High 41%
22,322
54,583
$2.1M
Janney Montgomery Scott logo Janney Montgomery Scott
High 42%
100,743
239,764
$410K
Creative Planning logo Creative Planning
High 45%
39,511
87,051
$2.1M
Hightower Advisors logo Hightower Advisors
High 46%
29,177
62,807
$2.8M
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
High 49%
30,177
61,002
$2.6M
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
High 53%
18,398
35,044
$2.2M
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
High 56%
23,474
41,723
$830K
Moneta Group Investment Advisors, LLC logo Moneta Group Investment Advisors, LLC
High 62%
5,460
8,840
$5.3M
First Manhattan Co. LLC logo First Manhattan Co. LLC
High 63%
3,828
6,080
$5.6M
Advice and Planning Services logo Advice and Planning Services
Very High 65%
46,802
72,469
$520K
Corient logo Corient
Very High 75%
19,571
25,963
$6.1M
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 98%
15,779
16,170
$3.1M
Mesirow Financial Investment Management, Inc. logo Mesirow Financial Investment Management, Inc.
Very High 100%
14,040
14,056
$920K
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High 100%
1,177
1,177
$11M
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