HNW client percentage for Team firms serving clients in Hawaii

High-net-worth (HNW) client percentage measures the share of a firm's clients who meet the SEC’s high-net-worth threshold—generally around $1.1 million in managed assets or $2.2 million in net worth. This metric helps indicate the type of clients a firm serves: a higher percentage suggests a focus on wealthier clients with more complex financial needs, while a lower percentage points to broader access and more standardized planning.

In Hawaii, among team firms—those with 5 to 30 advisors or managing over $500 million in assets—the median HNW client percentage is about 25%, somewhat below the national median of 32%. This suggests that many Hawaiian teams serve a mix of affluent clients, with a sizable portion below the high-net-worth threshold. The distribution ranges widely, indicating some firms focus heavily on HNW clients, while others maintain a broader client base. This variation can reflect either firms in earlier growth stages building their HNW clientele or those intentionally maintaining lower minimums to serve a wider audience.

For you, this means the HNW client percentage offers a useful signal about a firm’s client focus but isn’t a measure of quality. Higher percentages often mean more personalized, complex planning with higher minimums, while lower percentages typically indicate more scalable, standardized services. Understanding where a firm falls on this spectrum can help you find an advisor whose approach matches your financial situation and relationship preferences. Use this metric alongside others to get a fuller picture of fit.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.