HNW client percentage for Independent firms serving clients in New Mexico

High-net-worth (HNW) client percentage reflects the share of a firm’s clients who meet the SEC’s high-net-worth criteria—generally households with at least $1.1 million in managed assets or $2.2 million in net worth. This metric helps signal the type of clients a firm is built to serve: higher percentages indicate a focus on wealthier clients with more complex financial needs, while lower percentages suggest broader access to a wider range of households.

In New Mexico, independent firms tend to have a lower median HNW client percentage of about 10.3%, compared to the broader independent firm median of 18.2%. Among 35 advisors reporting data, the distribution shows that many firms serve a smaller proportion of high-net-worth clients, with some firms having as little as 0% and others up to around 85%. This suggests a diverse landscape where some advisors focus on emerging or mass-affluent clients with simpler needs, while others cater to wealthier households requiring more specialized planning. The variation also reflects differences in firm maturity and niche focus—some may be early-stage practices building toward HNW clients, while others intentionally maintain a broader client base.

For you, this means the HNW client percentage is a useful indicator of a firm’s typical client profile and service approach but not a measure of quality. Higher percentages often come with higher minimums and more tailored, complex planning, while lower percentages suggest more accessible services with standardized offerings. Use this metric alongside others to find an advisor whose client focus and service style align with your financial situation and goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Independent firms active in New Mexico 35 firms
Very Low 0%-0%
Low 0%-2%
Typical 2%-14%
High 14%-36%
Very High 36%-86%
5th 20th 40th 60th 80th 95th

Median: 10%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Aquarius Financial logo Aquarius Financial
Low 0%
—
5
$0
Cratty & Swanson Advisors L.L.C. logo Cratty & Swanson Advisors L.L.C.
Low 0%
—
11
$0
Curtis C. Rose & Associates
Low 0%
—
19
$200K
Eddie Haggar Capital Mgt, Inc.
Low 0%
—
5
$2.8M
Educated Wallet LLC logo Educated Wallet LLC
Low 0%
—
107
$120K
First Choice Financial Planning, LLC
Low 0%
—
31
$100K
Highrocks Wealth, LLC logo Highrocks Wealth, LLC
Low 0%
—
12
$520K
Keith Kelvin Anderson logo Keith Kelvin Anderson
Low 0%
—
28
$1.9M
Kiehne Wealth & Retirement, LLC logo Kiehne Wealth & Retirement, LLC
Low 0%
—
106
$47K
Kipling & Co.
Low 0%
—
22
$270K
Oakmont Financial Services, L.L.C.
Low 0%
—
60
$630K
Robinson Wealth and Financial Planning
Low 0%
—
7
$43K
SML Advisory logo SML Advisory
Low 0%
—
14
$89K
Zia Investment Advisors
Low 0%
—
24
$990K
Firstline Financial LLC logo Firstline Financial LLC
Typical 4%
3
81
$390K
J Beaver Investment Advisors Inc logo J Beaver Investment Advisors Inc
Typical 6%
15
233
$190K
The Tiny House Adviser logo The Tiny House Adviser
Typical 8%
1
13
$560K
PathFinder Financial Services logo PathFinder Financial Services
Typical 10%
11
107
$420K
Randall Financial LLC logo Randall Financial LLC
Typical 11%
4
38
$360K
Bustamante Financial Planning logo Bustamante Financial Planning
Typical 13%
4
32
$0
Intentional Finance, LLC logo Intentional Finance, LLC
Typical 13%
15
112
$380K
Hegarty Investment Logic, LLC logo Hegarty Investment Logic, LLC
High 14%
15
107
$240K
Grinstead Wealth Management logo Grinstead Wealth Management
High 15%
4
26
$290K
Petroglyph Wealth
High 18%
3
17
$610K
Coalson Financial Services, LLC
High 19%
4
21
$650K
Cornet Capital LLC
High 31%
4
13
$0
Fish Advisory, LLC
High 33%
1
3
$1.3M
Certified Financial Strategies Corporation logo Certified Financial Strategies Corporation
Very High 36%
53
147
$930K
Retirement Solutions logo Retirement Solutions
Very High 38%
3
8
$220K
Pihl Financial Planning logo Pihl Financial Planning
Very High 39%
12
31
$750K
Juniper Capital Management LLC
Very High 67%
4
6
$870K
G. Allen Financial Inc. logo G. Allen Financial Inc.
Very High 75%
30
40
$2.5M
Cedar Valley Capital LLC logo Cedar Valley Capital LLC
Very High 79%
23
29
$940K
Drucker, David J. DBA Sunset Financial Management logo Drucker, David J. DBA Sunset Financial Management
Very High 100%
2
2
$5M
T.C. Schwab Financial Planning, LLC logo T.C. Schwab Financial Planning, LLC
Very High 100%
27
27
$0
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