HNW client percentage for Enterprise firms serving clients in New Mexico

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold, signaling the type of clients a firm primarily serves. For enterprise firms—those with 300 to 3,000 advisors or over $30 billion in assets—this metric reflects a mix of client segments, from affluent and mass-affluent to ultra-high-net-worth individuals, shaped by specialized teams and centralized support.

In New Mexico, among 55 enterprise firms, the median HNW client percentage is 11.76%, notably lower than the national median of about 20%. The distribution shows most firms have between roughly 0.07% and 33.86% HNW clients, indicating a broad range of client focus within the state. This suggests many New Mexico enterprise firms lean toward serving a larger proportion of affluent and mass-affluent clients rather than predominantly high-net-worth individuals. The variation may reflect firms in earlier growth stages or those intentionally maintaining broader access with lower minimums and more standardized services.

For you, this means the HNW client percentage can help clarify a firm’s typical client profile but isn’t a measure of quality. A higher percentage often corresponds to higher minimums and more complex, tailored planning, while a lower percentage suggests wider accessibility and more standardized offerings. Understanding this metric alongside others can guide you toward an advisor whose client focus and service style align with your financial situation and goals.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in New Mexico 55 firms
Very Low 0%-1%
Low 1%-6%
Typical 6%-15%
High 15%-22%
Very High 22%-34%
5th 20th 40th 60th 80th 95th

Median: 12%

Firm
HNW client %
HNW Clients
Clients
AUM/client
Schwab Wealth Advisory
Very Low 0%
168,774
$0
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 0%
5
14,275
$170K
Citizens securities, Inc. logo Citizens securities, Inc.
Very Low 0%
44
60,162
$210K
OSAIC Institutions, INC. logo OSAIC Institutions, INC.
Very Low 0%
37
15,798
$310K
Valic Financial Advisors logo Valic Financial Advisors
Low 1%
1,913
292,989
$100K
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
Low 1%
467
45,194
$210K
Planmember Securities Corporation logo Planmember Securities Corporation
Low 1%
898
69,441
$130K
PNC Wealth Management logo PNC Wealth Management
Low 2%
3,185
160,885
$180K
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 3%
1,218
42,497
$49K
Oppenheimer logo Oppenheimer
Low 3%
1,229
37,047
$610K
Lincoln Investment logo Lincoln Investment
Low 3%
4,604
138,132
$160K
First Command Advisory Services logo First Command Advisory Services
Low 3%
3,852
113,511
$210K
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Low 4%
1,261
30,867
$260K
Principal Financial Services logo Principal Financial Services
Low 5%
2,638
51,650
$320K
TD private Client Wealth LLC logo TD private Client Wealth LLC
Typical 6%
1,518
25,351
$270K
Tlg Advisors, Inc. logo Tlg Advisors, Inc.
Typical 6%
301
5,018
$430K
Empower Advisory Group logo Empower Advisory Group
Typical 7%
20,524
293,347
$570K
AE Wealth Management, LLC logo AE Wealth Management, LLC
Typical 7%
9,444
127,213
$390K
Ep Wealth Advisors logo Ep Wealth Advisors
Typical 8%
1,589
19,618
$2.1M
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Typical 9%
4,860
54,810
$230K
Independent Financial Group, LLC logo Independent Financial Group, LLC
Typical 9%
2,438
25,896
$470K
Integrity Alliance, LLC logo Integrity Alliance, LLC
Typical 10%
1,082
10,660
$450K
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
Typical 10%
2,423
23,624
$420K
Commonwealth Financial Network logo Commonwealth Financial Network
Typical 12%
41,874
355,973
$570K
OSAIC Advisory Services, LLC logo OSAIC Advisory Services, LLC
Typical 13%
3,755
29,516
$510K
CWM, LLC logo CWM, LLC
Typical 14%
7,231
52,263
$880K
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
High 15%
1,791
12,045
$310K
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High 16%
4,880
30,039
$410K
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
High 17%
4,159
24,844
$710K
Voya financial Advisors, Inc. logo Voya financial Advisors, Inc.
High 19%
3,095
16,313
$240K
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
High 20%
27,125
132,722
$240K
Guardian Life logo Guardian Life
Very High 22%
17,261
80,267
$230K
&PARTNERS logo &PARTNERS
Very High 22%
11,803
53,863
$380K
Kestra Advisory logo Kestra Advisory
Very High 23%
26,123
115,285
$620K
Farther logo Farther
Very High 24%
3,463
14,593
$970K
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Very High 25%
2,020
8,083
$5.5M
Prime Capital Financial logo Prime Capital Financial
Very High 25%
5,571
22,129
$850K
NEwEdge Advisors logo NEwEdge Advisors
Very High 27%
13,112
48,809
$810K
Savant Wealth Management logo Savant Wealth Management
Very High 28%
6,562
23,288
$2.1M
MAI Capital Management, LLC logo MAI Capital Management, LLC
Very High 31%
4,902
15,740
$2.2M
Allworth financial, L.P. logo Allworth financial, L.P.
Very High 32%
9,283
28,786
$1.1M
Wealth Enhancement Advisory Services, LLC logo Wealth Enhancement Advisory Services, LLC
Very High 34%
27,424
80,986
$1.4M
Independent Advisor Alliance, LLC logo Independent Advisor Alliance, LLC
Very High 37%
15,578
42,227
$390K
Citigroup Global Markets logo Citigroup Global Markets
Very High 40%
23,441
58,096
$710K
Mariner logo Mariner
Very High 41%
22,322
54,583
$2.1M
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 42%
100,743
239,764
$410K
Creative Planning logo Creative Planning
Very High 45%
39,511
87,051
$2.1M
Hightower Advisors logo Hightower Advisors
Very High 46%
29,177
62,807
$2.8M
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Very High 53%
18,398
35,044
$2.2M
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
Very High 56%
23,474
41,723
$830K
WealthSpire Advisors logo WealthSpire Advisors
Very High 57%
5,553
9,736
$3.4M
Advice and Planning Services logo Advice and Planning Services
Very High 65%
46,802
72,469
$520K
Lido logo Lido
Very High 75%
9,829
13,043
$2.9M
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 98%
15,779
16,170
$3.1M
Chevy Chase Trust Company logo Chevy Chase Trust Company
Very High 100%
1,177
1,177
$11M
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